Less than 9 Months after Series E, Swiggy Raises $100M In Series F from Naspers and Meituan-Dianping
Funding to strengthen new service and product offerings, increase investments in the new supply business line and develop technology to elevate overall consumer experience.
Swiggy, an Indian food ordering and delivery platform, announced that it has raised $100 million in series F funding, its largest round yet. Led by Naspers, a global internet and entertainment group, and one of the world’s largest technology investors. The series also includes new investor Meituan-Dianping, China's largest service ecommerce platform.
With this new funding, Swiggy will further strengthen its market leadership position by introducing a host of unique and advanced products and services. As part of its long term strategy of solving for existing supply gaps in the marketplace, Swiggy will also make investments in its new supply business line. After the successful launch of its first New Supply initiative, ‘Swiggy Access’ last November, the new capital will be used for further expansion. Swiggy will also continue innovating its core technology platform, especially in the areas of data-driven self-learning systems that leverage machine learning and artificial intelligence. The company will build on its adaptive, real-time prediction and optimisation systems to further improve consumer choice and personalisation, along with speed, volume and efficiency of deliveries.
“As [one of] India’s leading food ordering and delivery platform[s] with a network of thousands of restaurants and millions of users, Swiggy has become part of consumers’ everyday lives. We want to continue to bring convenience, choice and reliability to our users as we fulfil our mission of ‘Changing the Way India Eats’,” said Sriharsha Majety, CEO, Swiggy. “With this funding, we will further invest in building differentiated offerings, plugging the white spaces in the ecosystem, and developing our technology while keeping superlative customer experience at the core.”
Since the last round of funding, Swiggy has introduced a slew of new initiatives like Swiggy Access, long-distance deliveries and Capital Assist to help restaurants serve consumers in new and more powerful ways. The company also strengthened its senior leadership with several additions to the team including those from the recent acqui-hire of gourmet food startup 48East. The top-rated food app also underwent a revamp, making it more intuitive and personalised to each consumer, enabling a great food ordering experience. Swiggy has posted a record increase of 500 percent in revenues in the last financial year and saw order volumes nearly double since its previous funding in May 2017.
“Swiggy has continued strong growth through 2017 and now has a clear lead in the market,” said Larry Illg, CEO, Naspers Ventures. “The company’s performance is all the more impressive given the intense competition we see in the food ordering and delivery business in India. Swiggy has shown it has the ability to rise above the competition and create long-term relationships with its users.”
Over the last three years, Swiggy has steadily leveraged its understanding of the Indian consumer to identify market gaps and introduce disruptive and differentiated service offerings. The fastest food delivery service in the country, Swiggy’s average delivery time is an industry benchmark of under 35 minutes. It has also unlocked the business potential of partner restaurants across eleven locations in India, including Delhi, NCR, Mumbai, Pune, Hyderabad, Kolkata, Bengaluru, Chennai, Ahmedabad, Jaipur and Chandigarh.
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