Lava Appoints Subsidiary Xolo’s Sunil Raina as CMO
Raina is expected to take Lava to new heights just like he did with subsidiary brand Xolo
Photo Credit : Background: bgr.in/; Foreground: afaqs.com/,
Sunil Raina is the new CMO of Lava International
Lava International Limited has appointed Sunil Raina as its chief marketing officer. Raina is taking over from Solomon Wheeler, who has decided to pursue other career opportunities outside Lava.
Sunil Raina was serving as senior vice president and business head at Xolo, a subsidiary smartphone maker of Lava International has been associated with Lava for close to 7 years. He has successfully lead Xolo’s growth journey as its business head and will continue to do so, while additionally spearheading marketing and communication functions for Lava.
Hari Om Rai, chairman and managing director of Lava International Limited said, “Our Company takes immense pride in the core strength of our leadership talent which is competent, collaborative and aspirational. As an experienced business leader and a successful brand builder, Sunil brings in the right expertise to lead this function at Lava. Additionally, we would like to thank Solomon Wheeler for his exemplary leadership and contribution towards building the brand Lava over the last 2 years. We wish him the best for his future endeavors.”
As the company gears up to take Lava’s brand value to the next level, Mr. Raina is expected to leverage his strong marketing background and experience of over 18 years working with some of the leading national and international brands.
In recent times Lava which stands as one of the largest Android phone makers in India by volume has renewed focus on brand, quality, innovation, technology and customer experience.
Lava International Limited is an Indian multi-national company in the mobile handset industry. Lava, headquartered in Noida, has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East, and Russia. The company has marked its foray into the African continent as well. The company started as Pacetel Communications in 2003 and was renamed Lava International In 2009.
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