Amidst the growing agitation among the drivers of some prominent cab aggregators, who are now on an indefinite strike, Jugnoo announces its foray into the taxi aggregation business, in a bid to address issues faced by taxi drivers. Jugnoo’s strategy to diversify its offerings and enter into yet another new vertical comes at an apt time, when drivers are looking for an alternate solution to resolve their earnings and incentive issues.
Jugnoo started as an auto rickshaw aggregator, which expanded into other hyper local segments like food and grocery delivery recently. The company had been contemplating to start the taxi aggregation business and was awaiting the right opportunity to launch the service. Jugnoo is launching this service as a pilot in Gurugram and will soon expand to other cities.
Commenting on the launch of taxi aggregation business, Chinmay Agarwal Co Founder and COO Jugnoo said, “We at Jugnoo saw a vaccum in the taxi aggregation business. We analysed the issues faced by taxi drivers off late and have come up with a strategy to provide taxi services at prices where drivers do not work at artificially lower rates than their costs. It’s a capitalist world where we have to manage expectations of both the customers and drivers together. At the moment, the existing players have not been able to balance this and therefore, we intend to fill in the gaps.”
Drivers empanelled with cab aggregators are upset with the decreasing incentives and are demanding the taxi fares to be increased to make running taxis viable. The rates offered by Jugnoo cab services are expected to be higher than current operators, but it is welcomed by drivers.