To continue elevating the paid user experience with Pro Rewards, JioSaavn is introducing phase two of the JioSaavn Live Anywhere experience, an initiative to keep live music thriving whilst offering alternate revenue streams to artists.
JioSaavn featured a number of artists including Ankur Tewari, Palash Sen, Nikhita Gandhi, Anand Bhaskar Collective, and Taba Chake, among others since April of this year. Elevating this experience for JioSaavn Pro users, Live Anywhere will now host hit Bollywood singer B.Praak, the voice behind playlist charters like Teri Mitti and Pachtaoge.
Since 2017, the singer and music composer has had a meteoric rise with his streams seeing a steady increase on JioSaavn, with over 712 million lifetime streams, and a growing fanbase of over 11.3 million (till date). A familiar and consistent name among the top 10 most streamed artists in the country on JioSaavn, B Praak has also produced songs like Soch, Backbone, and Qismat, and debuted as a singer with ‘Mann Bharrya’ in 2017, which till date has 175 mn+ views on Youtube. In July 2020 his song ‘Teri Mitti’ crossed 100 mn streams on JioSaavn.
JioSaavn will host Live Anywhere with B Praak this Sunday, July the 26th on BookMyShow’s video streaming platform. This event is free for JioSaavn Pro subscribers while those on the freemium product can either purchase a Pro subscription on JioSaavn and claim their free ticket to the show or purchase a ticket from BookMyShow for INR 399. Fans buying tickets from BMS will also get a year’s subscription to JioSaavn Pro.
Speaking about this edition of Live Anywhere, Mihir Shah, Vice President of Consumer Revenue, JioSaavn said, “We are always experimenting with content and identified an appetite among consumers for live renditions. With gigs and concerts on hold for the moment, we wanted to bring live music to our pro users. We came up with a sustainable solution, which was rewarding for every partner involved, most of all our customers. This activity is a step in a direction to provide consumers with maximum benefits for their subscription.”
With this initiative, the brand is taking a step further to offer alternate revenue streams to artists and events platforms alike.