Jewelove : The Authentic Source for Platinum Jewelry
The startup’s main focus is on platinum jewelry at a very reasonable price to every nook & corner of India, even the smallest village in India.
Founded in January 2016, Jaipur-based Jewelove.in is a platinum jewelry eCommerce startup that offers a wide range of products including wedding bands, earrings, cufflinks, neckpiece, bracelets etc. It also caters to men with its men’s accessory like cufflinks, bands and kadas.
The startup’s main focus is on platinum jewelry at a very reasonable price to every nook & corner of India, even the smallest village in India. It has already delivered items to small villages in Rajasthan & Kerala, Jammu & Kashmir & even the distant Andaman & Nicobar islands.
When asked about the initial days, Jewelove’s Team told BWDisrupt, “The purpose to start Jewelove was out of passion and the legacy (of 100+ years). Brain child behind Jewelove, Mr. Sambhav Karnawat had been associated with Surana Jewellers (the retail based setup) during initial days. But, the retail model didn’t excite him a lot for the simple reason of high Capex and he wanted to explore the eCommerce model. Hence Jewelove came into the development. The journey so far has been fulfilling from many aspects ranging from the response received so far to traction (online) and the credibility. Our learnings have too been in place in these 8 months that has motivated us to go an extra mile.”
The startup consists of a team of 3 passionate people who are working towards doing some amazing work. Sambhav Karnawat (Founder & CEO) is IIT-K pass out with over 3 years experience in eCommerce set up. Khushboo Karnawat (Co-Founder & Chief Experience Officer) is a Brand and Image Consultant who looks after enhancing the customer experience. Ruchika Beri (Co-Founder & CMO) who comes with over 7.5 years of experience in Branding, Marketing and Digital Marketing.
Further commenting on the Jewelove's unique key points, the team added, “In any online set up core issues in jewelry is price, availability, time and variety. We are trying to work on all these areas through our model.”
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Platinum Jewelry market in India is estimated INR 3000 Cr. This year precious jewelry sales are expected to grow by 10%. Jewelove aims to hold a better position in the platinum jewelry market. Since inception, the company has shipped more than 500 pieces.
The firm is leveraging the digital medium to drive its marketing initiatives. “Since we are a digital based set up, our focus is on Online Marketing,” mentioned Jewelove’s team.
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