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Japanese Sega Sammy Partners with GHV to Foray into Indian Media and Entertainment Industry

With this tie-up, Sega Sammy and GHV plan to exchange business information between the two countries, accelerate portfolio companies and create new business models in the Indian entertainment sector.

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The Japanese media and entertainment business company Sega Sammy Holdings Inc. has partnered with India-based GHV Accelerator to create new opportunities in the Media and Entertainment space with the Indian companies. The areas of interest for Sega Sammy through this partnership would be Internet of Things (IoT), Big Data, Artificial Intelligence (AI), and Machine Learning (ML).

With this tie-up, Sega Sammy and GHV plan to exchange business information between the two countries, accelerate portfolio companies and create new business models in the Indian entertainment sector. The Japanese conglomerate engages in the businesses of pachislot and pachinko, entertainment contents (amusement machines and facilities, home video game software, animation, toys and other forms of digital entertainment) and resorts. Sega Sammy has 39 group companies in Japan and 27 group companies in the international portfolio.

Sega Sammy perceives a huge potential of investment in India, which is amongst the fastest growing emerging economies and BRICS nations. The media and entertainment industry in India is expected to grow at 14.3 percent CAGR to Rs2260 billion by 2020. Also, the fact that the Indian Government has liberalised FDI norms for various segments of media and entertainment sectors and is actively promoting ‘Digital India,’ makes India an attractive business destination in this space for the investors.

GHV Accelerator will be the point of contact for Sega Sammy for interfaces with the Indian companies. Started by serial entrepreneur and active member to several Angel Network in India, Vikram Upadhyaya, GHV Accelerator provides mentorship, a capital of USD 100K-300K, and a controlled environment for the startups. It empowers the startups to focus their energies on the core activities of their ventures, such as product strengthening and achieving growth metrics. 

GHV, with this partnership, is all set to launch a first-of-its-kind Business Accelerator for the Japanese and Indian Companies, in India And Japan respectively. Through this Accelerator, GHV will be collaborating with Japanese Corporates and Japanese startups for entry into the Indian market. 

With the shrinking Japanese market, it is about time that Japanese companies look for scalability through expansion, and what better market to explore than India, one of the fastest growing economies of the world. GHV, through its deep dived network and experience in both - India and Japan - syncs perfectly to facilitate this growth. GHV is slated to become the largest contributor towards reactivating the Indo-Japanese business corridor.

GHV has already received over 45 queries from Japanese companies -10 Listed MNC’s, 15 SME’s and 20 well-funded startups from Japan. Also, GHV is in advanced talks with three prefectures of Japan, wherein GHV will give business support to the businesses of these prefectures, for growth in India.

Many Japanese corporates like FiNC (Japan’s largest fitness company invested in FitMeIn) and Nihon Kotsu (Japans largest Taxi company invested in MyTaxiIndia) have already benefited through this unique GHV program for cross border entries.

So far, GHV Accelerator has invested in over 13 startups. MyTaxiIndia was featured by NASDAQ as one of the prominent startups from India. MyTaxiIndia has also raised series A funding from NihonKotsu, Japan’s biggest Taxi Company. Sattviko, another portfolio of GHV Accelerator was awarded as the most prominent food startup in the Agri, Food, & Forestry Products segment at The National Entrepreneurship Awards 2017 facilitated by Mr. Arun Jaitley, Honourable Minister of Finance & Corporate Affairs and Ms. Chanda Kochhar,MD & CEO ICICI Bank. India’s leading media platform BW Disrupt also featured Sattviko as the next unicorn of India. FitMeIn, another portfolio of GHV Acccelerator, closed a strategic Pre-Series A funding with Japan’s biggest wellness company FiNC. Another portfolio of GHV, CarPM, was the winner of NASSCOM’s Emerge50 Awards 2017 in IoT space.

The Government of India’s initiative on ‘StartupIndia’ has selected numerous  portfolios of GHV Accelerator for 2017-18. A few other promising startups in the GHV Accelerator portfolio are RoadGods, Pick My Laundry, PindropMusic, AdUrCup and Glue Design.

According to Sega Sammy, GHV brings more than 20 years of deep understanding of cultures of India and Japan, and also the longstanding experience of working in both markets. Vikram has over 21 years of working experience with top Japanese colngomerates, which gives him a strong foothold over Indo-Japanese business operations and project-offshoring. Further, Vikram is also an advisor to the Department of Telecom PPP project TCoE. Hence, GHV Accelerator was the first choice for Sega Sammy to enter into India.

Vikram also commented on this partnership, “This tie-up is expected to give a tremendous capital boost to the Indian Digital entertainment, IoT, AI and ML ventures between India and Japan.”

Sega Sammy Holdings Inc. is the third Japanese association for GHV Accelerator. In 2014, the Japan and Silicon Valley based VC fund World Innovation Lab (WiL) had partnered with GHV Accelerator. In 2016, GHV Accelerator partnered with Makoto Takano, editor-in-chief of Forbes Japan and former president of PIMCO Japan Ltd.





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