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IoT Startup Witworks and Timex Launch Smartwatch Under Rs 5000

Partnership marks one of a kind collaboration between a leading global watch manufacturer and an Indian consumer tech startup.

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Blink which operates under Witworks Consumer Technologies, a Bangalore based Consumer IoT startup, and Timex India Limited, a subsidiary of the global watch manufacturer Timex Group today introduced the first product designed and developed through its collaboration: the TIMEX | BLINK Watch. With a shared vision of creating contemporary consumer products, the two entities look to utilize mutual resources and expertise of legacy watch design and futuristic wearable technology. The engagement marks a one of its kind venture in the Indian ecosystem where an established global company and a new age Indian startup are joining hands in an independent formal business relationship. The device will be available at all major Timex dealerships across the country.

Timex|Blink Watch is available in three case colors - Black SS, Silver SS and Rose Gold SS; each is available in three classic (leather) and steel variants at a suggested retail price of Rs 4,495 and Rs 4,995 respectively.

BLINK earlier successfully launched an indigenously developed Smartwatch in India, and will be looking to reach out to the broader user base with this new device which is equipped with SOS feature, apart from fitness tracking, caller ID, notifications, social-sharing, and easy-customization of the watch straps. The Timex|Blink Watch runs a version of Marvin OS -Witworks’ in-house platform for connected devices. The two companies are also looking to extend their partnership to the global markets with the product in near future.

Excited about the partnership, Somnath Meher, cofounder and CEO of Blink said, “We are really excited about the prospects of this partnership. Hope this opens up the possibility for more startups to build cutting edge products out of India; and go beyond their limitations in terms of resources and distribution and marketing. At the same time, we will need more companies like Timex to be progressive/bold enough to partner with technology start-ups and adapt with changing trends in their business verticals.”

Chandrashekar Iyer, cofounder and COO of Blink said, “Launching with Timex will allow us to reach 10 times the number of users right from Day 1, than what we could have done independently. It’s really important for product startups like us to build systems, have supply-chain streamlined, develop vendor network to operate at that scale in order to build a formidable consumer-tech company out of India.”

Anupam Mathur, head of sales and marketing at TIMEX Group India said, “At Timex our focus has always been to use innovative technologies and offer timepieces that meet the demands of our consumers. TIMEX | BLINK is yet another effort in that direction. We generally give up our style quotient when we are on the go as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go.”

Timex Group is a privately held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide.

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timex blink consumer IoT startups India smartwatch India

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