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Bhavini Mehta

Bhavini Mehta, Founder and CEO at Infinity Business Solutions & Publishbook.me is a first generation entrepreneur who believes in empowering and lifting people around her. She started her career at a very young age tasting the corporate culture, soon to realise that she was not made for it. A serial entrepreneur, Bhavini has founded multiple businesses including a loan channel partner company with HDFC Bank and Kotak Mahindra Bank. Her current venture, Infinity Business Solutions is a shared services company serving clients across the UK, US, Australia, Canada and India.

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Indie-Publishing: A New Wave of Change in Publishing Industry

One of the prime reasons for self-publishing (indie-publishing) getting popular at a lightening fast speed is that the writer retains all the rights on the book and can use the entire content of the or any part of it, in any way he/she pleases.

Indie publishing also know as Independent publishing or self-publishing has completely changed the book publishing game forever. The publishing industry has changed drastically in last decade and most authors believe it has changed for better. Till few years back new authors had to literally meet a dozen of publishers, sit in a queue for them to review and approve their book before they could get it published. Both traditional publishing and indie-publishing have their own pros and cons but primary advantage of indie-publishing that wins over traditional publishing is that the writer no more needs an approval from any one to get his book out and reach people. Big publishing houses dominated the industry till last decade but Self-publishing has opened the door of opportunities for writers.

Present day’s book publishing offers the writer with a plethora of options right from the format in which they wish to publish the book, platforms they wish to publish it on, deciding on the price and also change it as per their wish when they want, decide on the launch date, decide on the platforms to market the book on, whether to stock the books or print-on-demand, which means almost everything that an author might dream of. Not only does it provide flexibility and freedom but is also the most efficient and fastest way of making the book reach it’s readers. On an average self-publishing a book takes half the time as compared to traditional publishing.

One of the prime reasons for self-publishing (indie-publishing) getting popular at lightening fast speed is that the writer retains all the rights on the book and can use the entire content of the book or any part of it, in any way he/she pleases. This means a lot to the writer who spends months and most of the times years in breathing their words to life. Having said that, self-publishing is not a cakewalk as it may sound. It comes with its own limitations. The writer when chooses to self-publish, has to spend a lot time in publishing and marketing his own book. This is where indie-publishing companies like PublishBook.me come in picture and support the author in editing, self-publishing and also market the book on their behalf.

I would also see self-publishing as a social enterprise since it has helped readers to access content and books which might have never been published, had it been left on the mercy of traditional publisher’s to get approved. The publisher no longer decides on the readers’ behalf and makes judgments about the content of the book.

The only place where a traditional publisher scores over self-publishing is, after they pick a title to publish, they offer upfront dollars to the writer in return for royalty share on the sale.

Although Self-publishing won’t wipe off the traditional publishers completely, it has managed to gobble a huge share of their business in a very short span of time.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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