Indians Crave Chocolate at 11:46PM Says Swiggy’s Chocolate Report
It’s World Chocolate Day and Swiggy released a fascinating ‘chocolate report’ with findings like women are 25% more likely to order chocolate items online.
Photo Credit : allthe2048.com,
World Chocolate Day, is today and to celebrate India’s love for its favourite indulgence, Swiggy has released its ‘chocolate consumption report’ for India.
It is a known fact that we Indians love sweet. However, order analysis from Swiggy shows that we are particularly partial towards desserts made of chocolate. Research also suggests that the amount of chocolate sold in India ballooned by 13 percent in 2016 partly because of the growing disposable income and young population's taste for indulgence. Almost half of all dessert orders placed online (on Swiggy) are made of chocolate. In fact, 60 percent of the top orders for dessert on the platform are chocolate based.
Mondays aren’t the only day Indians order chocolate items to drive away the blues. According to Swiggy’s analysis, India’s ‘Love for chocolate items’ is consistent no matter what day of the week it is.
1. Swiggy has over 70,000 chocolate items on its menu
2. Most ordered chocolate items in India: Death by Chocolate, Hot Chocolate Fudge, Chocolate Milkshake, Chocolate Brownie and Chocolate Truffle Pastry
3. Women are 25% more likely to order chocolate items online
4. Those in the age group of 18-24 order more chocolate items online
5. Mumbai tend to order the most chocolate items online, this is followed by Bangalore and Hyderabad
6. Bangalore spends the most on chocolate items followed by Hyderabad and Mumbai
7. Indians tend to order most chocolate items late in the night followed by snacks. This is especially true during the weekends
Perhaps suggesting that most chocolate cravings seem to strike near midnight, chocolate items are most ordered late in the night, with the average ordering time being 11:46 pm. This is followed by orders during snacks, dinner (average time 8:50 pm), lunch and breakfast.
The Swiggy analysis suggests that while chocolates items are enjoyed throughout the day, chocolate cookie and chocolate pastries form a part of the morning orders.
Celebrating Occasions with Chocolate
Chocolate connects strongly to sweet consumption behaviour and occasions in India. Not surprisingly, on Valentine’s Day alone, orders for chocolate items grew disproportionally (compared to other categories) by almost 50 percent compared to the average Tuesday. A similar trend was seen with respect with Mother’s Day and Father’s Day this year, where the orders had increased by 19 percent and 40 percent respectively than a regular Sunday.
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