ixigo was established in 2007. The inspiration behind the inception of ixigo comes from a personal story involving our Co-founders. During their stay in France, they planned a trip around Europe, during which they faced a lot of difficulties getting around. From booking tickets and hotels at the right price, to simply figuring out the best places to visit and things to do, it all seemed like a challenge. This is where they got the idea for ixigo.
ixigo works towards giving travellers a one-stop-shop to get all their travel related answers. Right from choosing your travel destination and getting bookings for your flights, hotels, cabs & trains in order, to nitty-gritties like what to see, where to eat, where to stay, tips and trivia, you can plan all elements of your perfect trip here.
Aloke Bajpai and Rajnish Kumar together have raised $18.5 Million in Series-A, a strategic investment round from Micromax, $15 Million in Series-B.
ixigo is a travel Meta search engine, connecting over 80 million travelers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations.
One can compare flights from across 100+ travel sites including MakeMyTrip, Yatra, Cleartrip, Musafir, Jet Airways, Spicejet, etc. and book directly from inside the app. For cabs, users can compare Ola, Uber, Mega, Meru cabs, Jugnoo etc. and book in one tap, etc.
BWDisrupt spoke to Aloke Bajpai, Co-Founder, ixigo.com to know about their marketing strategies and its future plan.
ixigo marketing strategy has always been performance driven and ROI focused. We believe in creating useful content for our users. Some of our videos such as those on travel hacks and unusual beaches around the world have reached over 70 million people organically.
What is the reason behind the popularity of the train app ?
We owe the popularity of our trains app primarily to its user friendly features. The app is high on innovation and houses features such as - PNR prediction, PNR status, live running status, station alarms, etc. The app also gives users the most comprehensive data around trains, such as accurate arrival, departure, delay etc. It’s now available in 8 Indian languages - English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu & Kannada.
How much of the market share ixigo has gradually taken?
ixigo is the now the most popular Indian trains app, with over 20 million installs and 5 million monthly active users. The ixigo Flights app is one of the Top 5 most popular flight apps in India and together both apps cater to over 10% of the travel base which is actively online in India.