m.Paani, India’s first neighbourhood loyalty program, is one of the only ten companies chosen globally for Google’s flagship Studio program. m.Paani was chosen for its bold vision for empowering India’s local retailers and the next billion users, using Machine Learning and AI in their retailer and consumer products. The program will commence on 6th September 2018 at Google Headquarters’ in Silicon Valley, San Francisco, and shall last for a period of four months.
m.Paani’s neighbourhood loyalty program rewards consumers with m.Paani points when they shop with local retail partners across categories, while working with retailers to achieve business growth by digitising, optimising and maximising their relationships with existing and new customers.
Akanksha Hazari Ericson, CEO & Founder, m.Paani said, “We are incredibly excited to be a part of the Google Studio program, especially as the youngest company in a class of mostly global unicorns. 86% of an Indian consumers’ transactions happen within a 3-4 km radius of home at local businesses, and there are more than 15 million of these local businesses in India. Yet there is little to no data about this transaction economy. It’s a huge opportunity. m.Paani loyalty points are the key to unlocking visibility into the full consumer profile and purchase cycle of mass-market India, and influencing it. On the other side, we have worked with more than 5000+ retailers and developed an expertise in achieving business growth for MSMEs in India. We are using our extensive knowledge and experience here to develop m.Paani ‘Aap ka Business Saathi’ into the first AI-Driven Business Growth Assistant for MSMEs in the world.”
Google Developers Launchpad Studio is tailored specifically to help AI & Machine Learning focused start-ups build innovative products and find solution to some of the world’s most pressing issues. The program lasts for a period of four months and is conducted in a manner that leverages all that Google has to offer. This includes the expertise of its researchers, engineers, product managers, and trusted experts in the tech-giant’s expansive network.
m.Paani’s key investors are IDG Ventures India, Blume Ventures, Saha Fund, and Serial Tech Investors and entrepreneurs Aprameya Radhakrishnana and Gautam Ivatury. Founded in 2014, m.Paani is based in Mumbai, India.