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Indian Direct Selling Industry Gross Sales Reach Rupees 83,085M, Witnesses 4.4% Growth

The Industry is poised to reach up to rupees 258,261 million by 2024-25. Direct selling includes sales made via online and ecommerce platforms as well.

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Indian Direct Selling Association (IDSA) in association with PHD Chamber of Commerce and Industry released Annual Survey Report 2015-16 on the Indian direct selling industry today in New Delhi.

According to the survey, India’s ranking in terms of size of the sector improved from 22nd in 2014-2015 to 20th in 2015-2016. The gross sales by the Indian Direct Selling Industry stands at INR 83,085 million in 2015-16 as against INR 79,583 million in 2014-15, INR 74,722 million in 2013-14 and INR 71,641 million in 2012-13. The Direct Selling Industry has registered a growth rate of 4.4 percent in 2015-16 as compared 6.5 percent in 2014-15.

Ms. Madhulika Sukul, additional secretary, Department of Consumer Affairs said, “Direct Selling is among the fast growing channels of distribution in India providing business opportunities and contributing towards generation of employment, particularly for women. The introduction of direct selling guidelines by the central government has established a framework within which direct selling entities are to function. This is expected to strengthen the trust and confidence of the direct selling industry, direct sellers and consumers and would give further impetus to the Industry.”

Dr. S.P. Sharma, Chief Economist, PHD Chamber of Commerce and Industry informed that “the total tax paid by the IDSA direct selling member companies amounted to INR 12,583 million in 2015-16 as compared to INR 11,715 million in 2014-15, registering an increase of 7.4 percent as compared to 2014-15. The direct taxes have increased to INR 3,875 million in 2015-16 as against INR 3,550 million in 2014-15. While indirect taxes have scaled up to INR 8,708 million in 2015-16 from INR 8,165 million in 2014-15”.



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