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IncubateIND & Arya College of Engineering & IT to Conduct India’s Largest Media Hackathon

The hackathon will be conducted on March 24, 2018 to March 25, 2018.

Time spent with digital media continues to grow — but that growth is all mobile. ComScore released its “2017 Cross-Platform Future in Focus” which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.” By comparison, the desktop has fallen to less than one-third of total digital media time. Mobile apps are 60 percent of the total, with smartphone apps specifically commanding 51 percent of all digital media time.

With a vision to improve the quality of Mobile Content Consumption, IncubateIND is planning to organize India's largest media hackathon in collaboration with Arya College of Engineering & IT. The hackathon will be conducted on March 24, 2018 to March 25, 2018.

"Digital media has its own modus operandi. It is way more creative than print and broadcast like producing slideshows and video, joining social networks and blogging, using map mashups and mobile devices etc. The list is indeed endless," said Anurag Agarwal, Chairperson, Arya College of Engineering & IT.

"The survival of it requires understanding new technologies and make informed decisions about how to utilize them," he added.

Sandeep Amar, Founder, Inaaj, CEO, ITV Network, Ex CEO, The Indian Express, Zee digital, and india.com, Puneet Gupt, COO, News Business, Times Internet Limited, Sagar Das, Co-Founder Autoportal.com, Gunjan Jaswal, CTO, ITV Network, Kunal Majumdar, Editor, Vice Media, Harini Calamur, Director, LeEco, Amit Arora Doordarshan and Ankur Kansal, Independent Investor will be addressing the audience as key speakers of the event.

'As the era is slowly becoming digital, the challenges for the news organizations to attract new readers are hiking up. We are intended to create creative solutions to the problems media hubs face," stated Akhil Pandey, Director, Training and Placement, Arya College of Engineering & IT.

As the vogue of digital journalism is growing, the challenges attached to it are also getting bigger. Readers are the key to successful journalism and it has become very important to provide people quality and unique content. For that matter, there are many layouts available such as card layouts, data layouts, video feeds and others. News companies need to identify newer formats in terms of UI and UX to serve the consumer in a better manner.

Speaking on the media hackathon, Punit Jain, Co-founder, IncubateIND quoted:

“There was a time when people shifts themselves from print to television and then from television to laptops. Today is the era when readers have shifted themselves to mobile. This has made the news industry flexible but it has also posed a new level of challenges in front of the media industry. We aim to solve those challenges and make the future of journalism better.”

“IncubateIND has always believed that there exists no problem in the world whose solution is not possible. Since its inception in 2016, the company has endeavored to solve world's greatest problems by providing an environment to the young tech minds to flourish their ideas and convert them into business. With this hackathon, we aspire to build solutions that will improve the Mobile Content Consumption and transform the way the content is delivered to the readers,” said Samkit Sharma, Co-founder, IncubateIND. 

The inititiave is supported by Inaaj.org and Hotel Fairmont.

Speaking on the partnership, Rohit Sardana - Head of Partnerships, Inaaj.org said “we at inaaj wanted to encourage new thoughts and ideas which could only come from an eclectic mix of publishers and developers, and therefore have partnered with the media hackathon. The new media formats that hopefully will come out of this hackathon will encourage more users to start consuming news in a way they want to consume and that's what we are looking at from this hackathon."

Inaaj will work with publishers to increase their revenues and time spent on their mobile sites which will help them in search optimisation amongst many other benefits. Inaaj is an AI & ML backed personalised newsfeed which will serve the content which users would like to watch.

Hotel Fairmont Jaipur is an ode to the pink city through awe inspiring architecture and decor, inspired by the Mughal dynasty and Royal Rajputs of yore. This luxury Jaipur hotel is nestled amongst the majestic Aravalli hills, all 245 rooms and suites are elegantly appointed, to reflect a perfect blend of traditional Rajasthani décor and modern amenities.

The teams from all over the country will gather and build unique news formats for text, video, and photo to give publishers new prototypes to work upon.

For registration and further details, visit: https://incubateind.com/media-hackathon/#media-partners 



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