ICYMI: How People Feel about Snapdeal Rebranding for 200 Crores
Snapdeal’s new logo unveiled around September 11th reminded us all that the ecommerce site wants to spend 200 crores on rebranding.The humongous amount is not just about a new shade and a new jingle, but also about trying to capture more customers beyond metros who are migrating online. Still, people were quite amazed. Here are some Twitter reactions.
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@SidUnicon said: "#Snapdeal spending 200 Crores on “Rebranding” is def indication of investment bubble! VC’s and investors lack vision, ideas & opportunities!"
@FarGalaxy said: “Good riddance @snapdeal[.] Your new logo and 200 crores budget doesn’t seem to retain customers.”
@kirankulkrni said: “200 crores of rebranding snapdeal? Are e-commerce companies turning into funnels for VC money to flow into advertising companies?”
@shan_daar said: “Interesting that Snapdeal decided to spend Rs. 200 Crores just before festive season on next innovation – Red Boxes!"
@adinprogress said: “Who do we blame: ne spending 200 crores on this or ad agency who took them for a ride. #UnboxStupidity #snapdeallogo"
@kushagragarwal said: “200 crores on Marketing & Re-Branding while carrying a loss of over 1300 Crores from last fiscal #StartUpBubble"
@GautamGhosh: “Firstpost reports that the cost of rebranding Snapdeal would be Rs. 200 crores! That’s some serious cash burn before the festive season"
And Mahesh Murthy, founder of Pinstorm and managing partner at Seedfund who says in a self-authored article, “…I’d say much of the growth assumed for our current unicorns is probably vastly over-estimated.”, tweeted this:
@maheshmurthy: “Rs. 200 Crores for a new paint job on the Titanic”
Okay, that’s it, folks!
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