He will be taking over from FreeCharge co-founder and chairman Kunal Shah, who was appointed in January 2016.
Deep Kalra, chairman and group CEO of online travel agent MakeMyTrip, is the new vice-chairman of the association, IAMAI said. Kalra takes over from Vinodh Bhat, co-founder and president of audio and music streaming service Saavn.
Umang Bedi, managing director, India and South Asia at Facebook, has been elected as the new treasurer, while Dr. Subho Ray will continue as the IAMAI president. The tenure of the new council will be for two years.
Thus, the new council will work towards increasing the Internet users’ base, especially in rural areas. Another key focus area of work for the new council would be the promotion of local language content. Currently, much of the content on the Internet is in English. English language accounts for nearly 56% of the content on the worldwide web, while Indian languages account for less than 0.1%, IAMAI said in a statement.
IAMAI is the country’s leading association of digital companies. It has a membership of nearly 300 Indian and overseas companies, and has offices in Delhi, Mumbai, Bengaluru and Kolkata.
The companies in the new council include Times Internet, OLX, Policy Bazaar, Yatra, Paytm, Hungama, Mobikwik, Indiamart, Itzcash and Pepperfry.