Hyperdata, a B2B sales intelligence platform has raised a structured round of financing of Rs.50 lakhs from Singapore-based CCube Angels Network (CAN). Some of the key investors leading this round are Atim Kabra, founding partner of Frontline Strategy Limited and an active angel investor, and Abhay Deshpande, a SaaS veteran and a Serial Entrepreneur.
Hyperdata was founded in mid-2017 by Samrat Krishna, an IIT Madras dropout who’s held earlystage roles in high growth startups like Instamojo, Wingify and Capillary Technologies, and Manjunath Sindagi, an IIIT Bangalore alumnus who’s held senior roles in Red Hat, Credit Pointe (Acquired by Genpact) and Network 18.
Hyperdata is built on the premise that every minute, prospects and customers are sharing new crucial information about themselves in one form or the other -- a tweet about their business goals, a press release announcing a new project/customer, a blog article about their new tech installation or an expansion into new geographies/verticals.
Most of this information is unstructured and is difficult to access for a Sales Executive manually, which leads to missed opportunities, ignored threats to the pipeline and a dry, impersonal outreach.
Leveraging the power of advanced NLP and Machine Learning, Hyperdata facilitates a seamless delivery of structured pieces of information (that inspire action) to the sales and marketing teams at the right time. It helps them answer key questions like whom to target?, when to target? and what to pitch?
Samrat Krishna, CEO, Hyperdata said, “The funds and the strategic partnerships established in this round will help us strengthen product offering, increase data coverage, improve quality and add new signals. Sales intelligence is a massive market with a huge scope and need for innovation. With a kick-ass team, a great start and the right partners, we believe we’re on the path to creating waves in this industry.”
“We witness the need for time sensitive actionable sales leads across our portfolio companies all the time. Hyperdata fulfills a very critical need in the marketplace for actionable intelligence” opined Atim Kabra, Managing Director, Frontline Strategy Limited, manager of CAN.
Hyperdata recently opened up invitations for a beta access to its platform and is currently working with a set of enterprises in India.