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Hudle, Sports Tech Startup raises Investment Round led by Survam Partners

Hudle has partnered with over 350 sports venues across Delhi-NCR, Maharashtra, Kerala, and other parts of India with more than 50,000 players using it to plan games.

Delhi, December 15, 2020:  Hudle, a Delhi-based sports tech startup has raised an undisclosed amount in a Pre-Series A round led by Survam Partners, family office of Suman Kant Munjal. The round also saw participation from multiple angel investors including Founder of The Sherpas, Amandeep. 

In October this year, Hudle also signed Indian Test Cricket Vice Captain Ajinkya Rahane as its brand ambassador. Last year, sports industry stalwart Joy Bhattacharjya invested in the company.  

Founded in 2016, Hudle uses technology as an enabler in making sports accessible to the masses. It enables players to discover & book sports activities on their B2C platform while helping sports facility owners streamline their operations through their B2B partner solutions. Hudle has already partnered with over 350 sports venues across Delhi-NCR, Maharashtra, Kerala and other parts of India with more than 50,000 players using it to plan games.

“We believe playing a sport is the most fun way of staying fit and that everyone should have access to sports irrespective of age, gender or skill. We have been working for the past 4 years to make recreational sports more accessible and having Survam Partners backing us is very encouraging”, says Suhail Narain, Founder & CEO, Hudle.  

Survam Partners is an active early stage investor with investments in diverse sectors such as biotech, cybersecurity, consumer, gaming, and fintech among others. 

“In my interactions with Suhail and the Hudle team, their clarity of thought and seamless execution of the idea stood out. I share their vision of taking sport to the masses and we are looking forward to being on this journey with the team.” says Akshay Munjal, Survam Partners. 

While there was an initial slowdown due to the pandemic, Hudle has managed to bounce back and is on track to grow 4x this year. Last year (2019-20), it grew 6x with a 20% month on month growth.   

“Private sports infrastructure is growing rapidly in India and we plan to use the funds to make sports activities more accessible to people in our current markets and beyond”, added Narain.  

More and more people are choosing sport as a route to fitness and the pie of recreational sports is expected to grow steadily. Hudle also provides curated coaching sessions for adults to get fit through sport.  



Hudle is a sports tech, events & management company, with the vision of making Indians sportier. It uses cutting edge technology to solve the problems of millions of amateur sportspersons i.e. ‘where to play’, ‘how to play’ and ‘who to play with’. It bridges the gap between players and sports venue owners by using technology to professionalise and streamline the entire ecosystem. 


At the heart of Hudle’s solution lies a 2-way market place: a B2C sports discovery platform for consumers and a B2B operations management software for sports business owners. It has an online + offline business model focussed on providing a 360 degree sports solution through the tech product, on ground events, coaching & venue management services.

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