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Pulkit Jain

Pulkit Jain is the founder of LegalRaasta (www.legalraasta.com) – an online portal for company Registration, trademark registration, itr filing and tds return.

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How to Make Your Startup Work If You Don’t Have an Innovative Idea for Your Startup

Look for trends that catch on to the next best thing before it comes to the norm. Be it hassle-free inventory tracking or hands-free data access and something which goes off the current stereotypical trends which are sure to wow not just your customers and staff but your competitor well.

Photo Credit : ShutterStock,

Starting a startup begins right from the moment we decide to create one, which requires an amazing idea which is sure to guide us all the way up till the life of the entity. Innovation is the key factor which distinct our startups from the already existing venture flood, but now the question arises WHAT IF I LACK INNOVATION? Well, the answer to it does not lie in any bluff but a careful feasibility test as to what corresponds to our venture the most.

Now to earn that much-needed limelight, a newbie has to compete against the companies, blogs, products, podcast and what not. Its highly vulnerable right from its birth when it does know the goodwill word neither how to outdo the fierce competition`.

Let us walk you through some of the techniques which are sure to give your venture an edge over your competitors.

1.   Niche Strategy - The very basic strategy that is sure to give a shot is the niche strategy which involves going deep in a certain facet of a field and then eventually you'll be recognized for being an expert in a slice of something, for instance, try focusing on the analysis of news than news directly.

2.    Idea research - Then is doing original research in the field you wish to start your venture in because nobody accepts a lame newcomer. Do your researches not the lab experiments but the case studies, relevant reports, your competitor, their strategies and almost every possible move to work that business out.

3.   Garner support - Then is tackling a big challenge that is to help gain momentum for your breakthrough, to earn that much-needed recognition, to call for people to support your cause, or fund you out, or consider your worth.

4.   Research trends - Look for trends that catch on to the next best thing before it comes to the norm. Be it hassle-free inventory tracking or hands-free data access and something which goes off the current stereotypical trends which are sure to wow not just your customers and staff but your competitor well.

5.  Leverage social media - Now is going the pattern of gaining social media space by maximizing and conveying your worth over masses. After all why big companies paying influencers these highly? Because just a mention in a tweet or the post benefits them in gaining recognition. Got poke stop in your office jump onTwitter’s newest trending hashtag with a witty industry appropriate response. However, do not flood social media with your entry it could do even worse.

So now that the master plans are right there in front of you, you are all set to give your venture a great kick start. ALL THE BEST!

This article has been contributed by Pulkit Jain, founder of LegalRaasta & TaxRaahi – an online portal for Company Registration, LLP Registration, income tax return & tds return.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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Startup ideas startup growth

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