The blogging space in India is highly diversified covering several niches. One such niche is Finance. But, writing without an audience can be extremely demotivating. Except only a few, thousands of other good financial bloggers fail to get their much-deserved audience. Despite producing thought-provoking content, they don’t get a platform to display their talent and knowledge.
Launched by veteran financial blogger Dhruv Girdhar and serial-entrepreneur Ghanisht Nagpal, New Delhi based financial content aggregator and curator, FinMedium, is one such start-up that is filling the void by consolidating this scattered segment of blogger generated content on a single massive platform.
FinMedium acts as a matchmaker between bloggers and visitors, it aggregates content of Indian financial bloggers and showcases it to visitors using a multi-platform promotion approach.
Their vision is to help visitors discover India orientated financial writers and quality content on a single platform and to create a space for financial intellectuals to flourish, spread their messages, and create a financially literate India.
The response has been so intense that within their launch of 11 days, over 100 bloggers are publishing on their platform, they have received 7514 subscribers on their weekly newsletter, hit more than 40000 page views on their website, and got 9.28 lakh impressions on their twitter timeline. The numbers are mind-boggling and growing exponentially every single day. To this, they say, “All the credit goes to the contributors who are producing informative content every day.”