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Ajay Chauhan

Ajay Chauhan founded SalezShark which is the next generation platform for sales, founded in the year 2015, run by a team of passionate experts dedicated to transform the CRM space. He has nearly 20 years of work experience in the CRM Industry and has worked with various companies before starting his Entrepreneurial journey with SalezShark- Customer Relationship Management, CRM Software.

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How Small Businesses have been Benefited from AI and CRM

Finding customers, winning the business and also efficiently engaging them to keep happy is the key to business success. CRM culls out valuable customer inferences to build up a detailed picture of their preferences, needs as well as buying habits/trends.

The market has evolved greatly, accommodating businesses of all sizes under its expansive wings. In fact, small and medium enterprises are creating newer rules, disrupting older practices and in turn, reinvigorating the art of conducting businesses under lesser capital. This can be contributed to the fact that modern age innovations such as Artificial Intelligence (AI) and Customer Relationship Management (CRM) have helped leverage the field. The market is no longer solely a big boy’s playground and here’s how:

  • Growth

For any organization, growth is primary region of contention and it is here that CRM and AI play crucial roles. The unmatched data gathered through AI powered CRM provides in-depth knowledge on consumer base- helping carve out profound strategies. Knowing the touch base of consumers, the length of any sales cycle and the demographics of customer base, help professionals in aligning strategies, accordingly. Keeping a collection of precise metrics from day one will update SMEs with the best practices across the market.

  • Competitiveness

Competition has become stringent both against established brands and the daily mushrooming developments that threaten to dismantle earnest efforts. Here, establishing brand value, through a concrete differentiating factor is important. By incorporating CRM, alongside AI to empower buyers’ decisions, a larger loyal consumer base is created for prolific ROI generation.  It can not only help in consumer retention but also create a huge opportunity to pull ahead of competitors.

  • Data Mining

Data is one of the key drivers of the market; with organizations trying to leverage it for growth. For smaller organizations, the wealth of data may initially seem to be fascinating and yet is rendered useless, if not utilized to the fullest extent.  Abundance of data acquired needs to be stored in an all encompassing platform, and this is where CRM comes to helping those store and utlize it efficiently.  Predictive forecasting, where the data can be utilized to predict future trends, is another need of the hour that can be facilitated through these innovations. An AI powered CRM helps in finding the required data, providing valid follow ups, predictive forecasting so that nothing falls through the cracks.

  • Cost-effectiveness

With the initial investment reaping in further benefits, it is safe to say that AI powered CRMs are cost effective aids. CRMs have helped SMEs reduce sitting and manpower cost, through automation. Small companies can manage their data effectively while keeping tabs over the rate of internal performance growth, to streamline accountability. Also, practices such as email automation and customer recommendations, which were earlier unheard of, are a commonplace thing nowadays.

  • Customer relationships

Finding customers, winning the business and also efficiently engaging them to keep happy is the key to business success. CRM culls out valuable customer inferences to build up a detailed picture of their preferences, needs as well as buying habits/trends. By providing information of customer behaviour and accurate predictions and qualified leads so that the customers receives the right offer at the right time, loyalists are created. When paired with AI technology, the enhanced interface ensures an enjoyable engagement, creating a base for word-of-mouth promotion to take place.

Despite all these salient features, studies have stated that 58% of businesses have considered AI technologies, but only 12% are actually using these systems. Therefore, one needs to proactively incorporate this technology to gain competitive ground. For the small enterprises, the journey has just begun, steeped in market adversities which they need to address. Further developments are set to carry baton forward as the market is slowly turning into a vibrant space for growth and success.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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