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Vivek Kumar

Vivek Kumar is CEO at Lexicon Research. Vivek has over 24 years of experience in spearheading strategic communications. His forte lies in creating content and research backed thought leadership campaigns. Vivek’s last assignment was with Nobel Peace Laureate Kailash Satyarthi where he formulated the global communication strategy.

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How Innovation has Led to a Change in the Gifting Industry

While gifting cash lacks personal touch, currency gifting can be one of the best gifts for this raksha bandhan. Monetary value in gifting gives the recipient liberty to choose from myriad of options.

With the onset of the festival season, the festive mood is gradually gripping the spirit of Indians in the country and even those living in foreign countries. The festivital season will start with the auspicious Raksha Bhandhan, festival celebrating the bond of love between brothers and sisters. The festival which is celebrated with immense gusto has also centred the idea of gift from brother to sister to cement the perennial bond. What could be a better way than e-gifting this Raksha Bandhan to make the gifting moments warm, personal and forever memorial for the genre of digital siblings.

Today’s most selected trends of gifting market are:

Gifting currency: While gifting cash lacks personal touch, currency gifting can be one of the best gifts for this raksha bandhan. Monetary value in gifting gives the recipient liberty to choose from myriad of options. Multiple brands and gift tech companies have joined hands to offer currency gifting. Storecheq.com is a very popular platform which offers digital gifting currency this Raksha Bandhan. The currency gifting offered by Storecheq.com can be availed at multiple brands and very easily redeemed

Bank Gift: Bank gift cards are offered by banks in collaboration with payment processors. Recipients have the added advantage of checking their balance at any bank's ATM or online. GiftcardIndia.com, HDFC, ICCI, SBI are such online platforms which offer gift cards, co-branded with multiple banks. The co-branded gift cards can be redeemed at multiple retailers, restaurants etc.

International Gifting: Express your love for your brother/ sister even if he/ she is living abroad. The e-gifting waves can be sent seamlessly across countries even without shipping cost. Quikcilver is one such option which offers international gifting through its app Woohoo

Group Gifting: This digital methodology is highly efficient if all brothers want to send gift/s to their sister/s together and vice-versa. One can set up a group gift, invite siblings to chip in and offer myriad of options in the gifting to their sibling. It also saves a lot of money. Vouchagram is one such option which offers group gifting with a simple and easy three step process

Experiential Gifting: If one wants to surprise his sister with a holiday in Thailand she has been longing for, experiential gifting is the best option this Rakhi. From curated experience like horse riding, scuba diving, spa treatment, fine dining to infinite experiential options, this can become one of the best gifting options. Xoxoday is one such gift tech platform which offers bespoke gifting experiences.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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Gifting Industry Lexicon Research

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