According to their company LinkedIn pages and media sites, InstaLively Livestreaming and its app Pulse have been acquired by Hike Messenger. The InstaLively cofounders, Prakhar Khanduja and Karthik Vaidyanath have reportedly been readying themselves for the transition since early this year and will join the home grown messenger app to help aid its growth in all ways strategic, ie product development and user growth one can speculate.
InstaLively founded in 2014 by the two IIT Roorkee-ians was a platform targeted at India to live broadcast an event in real-time on the user’s YouTube channel. Its appeal was that the app enabled video streaming in real-time even in instances of poor internet connectivity.
InstaLively had a number of remarkable clients like Google, Airtel India, Nasscom and the Belgian embassy and followed up their expansion plans with an app called Pulse in October 2016. Pulse is a content sharing platform replete with full screen visual streaming and customised stickers targeted at the college going youngsters.
Pulse raised 500,000 dollars in Pre-Series A in November 2016 from stand out VCs like SAIF Partners. Before this Pulse raised 120,000 dollars from the likes of Rajan Anandan; Amit Ranjan, the cofounder of Slideshare; Rajesh Sawhney, the founder of GSF Accelerator, and from Niraj Singh of Outbox Ventures. Pulse has also raised funding from Anupam Mittal, the founder of People Group.
Hike on the other hand has raised 260 million dollars so far. The latest round in August 2016 valued it at 1.4 billion dollars and raised 175 million dollars it from a group that included Tencent Holdings, Foxconn Technology Group, Tiger Global, SoftBank Group and Bharti Entreprises.
InstaLively is not Hike’s first acquisition. In January 2015 the messenger app acquired an American company called Zip Phone to expand the messenger app’s features to include voice calling as well. Hike Messenger, after its launch in December 2012, claims it now serves 100 million users of which 90 percent are in the 15 – 24 age group with 40 billion messages exchanged a month on its platform.