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Happy Loans Acquires IFMR Mezzanine Finance to Strengthen Its Foothold in Micro Lending Space in India

The microlending platform looks to deploy its own capital for loaning to SMEs through the acquisition of an NBFC licensed to disburse credit

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Happy Loans, an innovative loan provider with a vision of providing much-needed credit to underserved and financially excluded micro-entrepreneurs, has acquired an NBFC IFMR Mezzanine Finance Private Limited to use its own capital to deploy credit. The company will be renamed Arthimpact Digital Loans Private Limited soon.

The acquisition will help Happy Loans disburse more capital and finance to micro-entrepreneurs than ever before, and reduce the cost of delivering funds to customers. Through this purchase, Happy Loans strengthens its foothold in the lending ecosystem. The company intends to use Arthimpact Digital Loans Private Limited as its lending partner, helping it scale much faster with a reduced unit cost.

Happy Loans’ Founder & MD, Manish Khera, said, “Our central objective is eradication of barriers to growth through the provision of finance in India, and we are pleased to be able to direct and invest our own capital into the micro-entrepreneurs instead of channelling the contribution of a chain of vendors. Since our operational launch, our micro lending platform and strategic alliances have helped us push over 10000 loans in just one year. Now, we shall have a vehicle to channel our own capital into promising merchants through our partners in the field.”

Since achieving the milestone of empowering over partnering with over 10 giant merchant aggregators, Happy Loans has been aggressively pursuing its engagement and provision of capital to underserved high-potential retail micro-entrepreneurs. Through its ten partners and their exhaustive market networks, Happy Loans has access to the data and systems of multiple micro-entrepreneurs across 400+ locations in India. With this acquisition Happy Loans looks poised to realize their goals of rapid expansion through the financial hinterlands of India to spark growth and achieve their aim to reach 1,00,000 merchants in the fiscal year to come.

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