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Grocery Startup Supr Daily Raises $1.5M from Soma Capital & Other Silicon Valley Investors

Supr Daily, operated by Supr Techlabs Pvt. Ltd, was founded by IIT-Bombay alumni Kumar and Shreyas Nagdawane in 2015.

Groceries startup Supr Daily has raised $1.5 million (Rs  10 crore) from Silicon Valley-based investors Soma Capital, Great Oaks Ventures and 122 West Ventures. 

Others who participated in this round include Y Combinator partners- Paul Buchheit and Jared Friedman, and RedMart founder Roger Egan. Y Combinator is a US-based startup accelerator while RedMart is a Singapore-based online grocery.

Supr Daily, operated by Supr Techlabs Pvt. Ltd, was founded by IIT-Bombay alumni Kumar and Shreyas Nagdawane in 2015. It delivers daily consumable goods such as milk, bread, eggs and coconut water, to users every morning.

The Supr Daily app follows a direct-to-consumer model adopted from  the daily milk use-case in India to make deliveries, which it claims has  helped it bring down the delivery cost per order to as low as Rs 1–3 as  compared to the e-commerce benchmark of Rs 50. The company claims this  business model has helped it achieve operational profitability.

In March, Supr Daily had raised $120,000 from Y Combinator. In December 2016, the company had raised an undisclosed amount of funding  led by angel investors from Venture Catalysts, a seed investment platform. Snapdeal founders Kunal Bahl and Rohit Bansal have also invested in the startup.




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