Groceries startup Supr Daily has raised $1.5 million (Rs 10 crore) from Silicon Valley-based investors Soma Capital, Great Oaks Ventures and 122 West Ventures.
Others who participated in this round include Y Combinator partners- Paul Buchheit and Jared Friedman, and RedMart founder Roger Egan. Y Combinator is a US-based startup accelerator while RedMart is a Singapore-based online grocery.
Supr Daily, operated by Supr Techlabs Pvt. Ltd, was founded by IIT-Bombay alumni Kumar and Shreyas Nagdawane in 2015. It delivers daily consumable goods such as milk, bread, eggs and coconut water, to users every morning.
The Supr Daily app follows a direct-to-consumer model adopted from the daily milk use-case in India to make deliveries, which it claims has helped it bring down the delivery cost per order to as low as Rs 1–3 as compared to the e-commerce benchmark of Rs 50. The company claims this business model has helped it achieve operational profitability.
In March, Supr Daily had raised $120,000 from Y Combinator. In December 2016, the company had raised an undisclosed amount of funding led by angel investors from Venture Catalysts, a seed investment platform. Snapdeal founders Kunal Bahl and Rohit Bansal have also invested in the startup.