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GreyOrange Expands Its Global Footprint, Enters into USA with a Headquarter in Atlanta

The AI-powered robotics company welcomes Chris Barber as Regional CEO, North America

GreyOrange, the global leader in AI-powered robotics systems for flexible automation in distribution and fulfillment centers, is establishing its U.S Headquarters in Atlanta, Georgia. To better serve local customers and meet market demands, the company has announced 50 new open positions across various departments. In its first client site in the U.S., GreyOrange will deploy 740 robots in Atlanta, and create several thousand jobs across this and other initial client sites. To further support its growth, GreyOrange has started setting up its local manufacturing facility in the U.S. which will be completed in 2019. In the next three years, the facility plans to manufacture and deploy an additional 20,000 robots in the U.S.

GreyOrange is also opening a research and development (R&D) center in Boston, Massachusetts, to further expand its technology development capability and propel innovation in robotics logistics. GreyOrange plans to build a team of more than 60 engineers for R&D in AI, human-machine interface (HMI), machine vision and data intelligence, adding to the current global team of 250 R&D engineers. GreyOrange selected Atlanta and Boston for their respective reputations for excellence in supply chain and emerging tech.

With the robotics segment of the materials handling equipment market expected to reach over $20 billion by 2024, the U.S. is ripe for robotics innovation. To drive GreyOrange’s rapid growth in this market, the company recently hired Chris Barber to lead as Regional CEO, North America. Barber joins from Honeywell Intelligrated where he served as Vice President, Southern Operations. He was a key member of the senior management of Intelligrated, a leader in supply chain and warehouse automation solutions before its acquisition by Honeywell in 2016. In his new role, Barber will oversee GreyOrange’s expansion starting with the U.S., bringing supply chain innovation and streamlined solutions powered by AI to e-commerce, retail and logistics customers.

Samay Kohli, CEO & Co-Founder at GreyOrange said, “With our expansion into the United States and Chris Barber as our Regional CEO, we will transform warehouse processes and efficiency and enhance employee engagement and retention, bringing it on par with tech jobs. Embracing robots, who work hand-in-hand with humans, enables our customers to boost overall productivity, minimize inventory waste, increase consumer choice and improve their company’s bottom line. We strongly believe in preparing our customers for the future so that they focus on what they do best, without sacrificing their unique strengths.”

“Having built my career in the industry, I see a massive opportunity in the U.S. to make robots widespread in the workplace; to increase worker safety and allow humans to do more meaningful work with support from their robot companions,” said Barber. “I’m excited to join GreyOrange to fuel the robotic revolution in the supply chain industry.”

The company’s intent is to expedite and automate the delivery process from warehouse to customer by reducing 10-15% of supply chain inventory in transit. With less excess inventory, companies can run their supply chain more efficiently. With customer sites located across the globe in Japan, India, APAC, Europe, Latin America and the U.S., GreyOrange serves e-commerce, retail, consumer electronics, fashion, third-party logistics, fast-moving consumer goods, apparel and industrial tools companies. For one client in Japan, the company saw a 15% increase in warehouse storage efficiency and a 4x increase in throughput from the same warehouse. Another client in Latin America was able to fulfill 50% more orders while significantly reducing operational expenses.

GreyOrange is the global leader in creating flexible, cost-effective supply chains. With a combination of flexible robotics automation, the power of AI and exceptional customer service, it provides solutions that optimize the supply chain and expedite distribution and fulfillment processes. With the Butler, an autonomous robot that uses goods-to-person technology for inventory storage, replenishment and order picking, and the Butler PickPal, an automated picking system that can pick, process, consolidate and prepare orders, these intelligent robots work in tandem with employees to create a seamless warehouse experience. The portfolio of GreyOrange solutions is powered by GreyMatter, the software platform that uses AI algorithms and machine learning to optimize path planning, maximize storage, streamline zoning, improve space utilization and accelerate order fulfillment.

Founded in 2011, GreyOrange currently has offices in Singapore, India, Japan, Germany, and the U.S.


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