Google on Wednesday (19 July) announced new ‘feed’ experience in the Google app, making it easier to discover, explore and stay connected to topics of your interest. ‘Google feed’ is quite similar to Facebook’s ‘news feed’ but Google feed will draw items based on user’s interest and trending topics from their area instead of showing feeds from social connections.
The new feed experience is available in the Google app for Android and iOS, launching today in the U.S. and rolling out internationally in the next couple of weeks. Just open the Google app and scroll up to get started. Initially available on mobile search app, Google feed will also appear in Google.com page and browsers.
Since introducing the feed in December, Google advanced and lets users see cards like sports highlights, top news, engaging videos, new music, stories to read and more. Now the feed will not only be based on user’s interactions with Google, and also what is trending in around the world.
Users can now follow topics right from their search results, find the new follow button next to the search result like- movies, music artists or sports team. A tap on the follow button will start bringing you updates and stories about the topic in the user’s feed.
Shashi Thakur, VP, Engineering, Google, said, “To provide information from diverse perspectives, news stories may have multiple viewpoints from a variety of sources, as well as other related information and articles. And when available, you’ll be able to fact check and see other relevant information to help get a more holistic understanding of the topics in your feed.”