Girggit - Introduces the Photo-Chromatic Colour Changing Technology to India
Indian textile and apparel industry (domestic + export) is growing at a CAGR of 11%, and by 2020, it will be a $220 billion industry.
As summer is the best season to flaunt one’s groovy personality, the India’s most revolutionary apparel brand is all set to raise the mercury with its exclusively coolest fashion collection for men and women.
Noida-based Girggit has diversified its fashion range to meet the demand of nextgen, who can flaunt their groovy personalities with newly extensive collection comprises of tops, tunics, mesh dresses, kimonos, camisoles, round neck melange t-shirts, over-dyed Pique Polo t-shirt, moonlight ocean full sleeves casual shirts, geo print bright white full sleeves shirts with silicon wash to mention few.
Girggit is a startup fashion brand founded by Himanshu Thakur, a young and an energetic entrepreneur, with core competency in making exclusive colour changing T-shirts range with an interesting twist. Its effort is to unite a completely different concept of “colour changing T-shirt range” with the current demand within the country for those looking to wear something “out of the box” as they are sure to mesmerise all.
In an interaction with BW Disrupt, Himanshu Thakur, Founder, Girggit.com shared journey of his venture.
Journey since Inception
Girggit came into existence in 2016 with a creative mission to dress the young people who are not only lively, but fashion flows in their nerves. Founded by Shree G Pingaksh Finsol Pvt. Ltd., Girggit works on creativity and accountability. Effortless style, authenticity, and comfort are embedded quite firmly in each product under the brand Girggit. These positive values shine through at every level, from the laid-back tailoring to the made-to-last quality and use of natural materials. Girggit aspires to become the best casual fashion brand with an outstanding price and statement-making styles. The brand is already well received and appreciated in the market.
In 2016, Girggit evolves as one of India’s most revolutionary apparel brand loaded with style, comfort, and grace to adorn fashion-savvy men and women in India. The brand produces a variety of trendy outfits to cater the need of its young and confident target audience across the country.
Special features, Funding status and Revenue generation
Girggit introduces the photo-chromatic colour changing technology to India; it is the only apparel brand in India that produces colour changing T-shirts, one T-shirt but two looks.
Girggit is a subsidiary of Shree G Pingaksh Finsol Pvt. Ltd., and so far the organisation is running on internal funding, but after creating a good position in the market, the top management has also started pitching the investors.
The brand generates revenue through selling its products on all the major e-commerce/e-tailing sites such as Flipkart, Snapdeal, Limeroad, Paytm, Amazon and Shopclues.
Girggit is soon going to make entry into the physical market. Apart from this, the brand is planning to introduce a new segment for the rural market of India.
Marketing plans, Challenges faced & Market size
Girggit is connecting itself to the target audience through both Inbound and Outbound Marketing strategies. And to delight its customers, Girggit has a huge list of attractive offers and discounts.
Being a startup organisation, Girggit also has some challenges, but the management is quite capable of dealing with these challenges.
Indian textile and apparel industry (domestic + export) is growing at a CAGR of 11%, and by 2020, it will be a $220 billion industry. The domestic apparel retail market that was worth $33 billion in 2009 is expected to reach $100 billion by 2020.
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