MulTra GmbH has created an innovative solution to monetize digital content for newspaper publishers while simultaneously paying consumers for reading the news through their Pumped App. Pumped claims to be the first platform which pays people for reading news content while guaranteeing 100 percent ad revenue to publishers at no sign up cost.
“We developed the Pumped App working with feedback from major international publishers to address the challenge of monetizing news content,” said MulTra GmbH CEO Onik Mia. “By using the Pumped App, consumers are paid in the Ethereum-based MulTra Token (MTT) to read publisher content and earn cryptocurrency.” MulTra GmbH is a member of the Enterprise Ethereum Alliance. The Enterprise Ethereum Alliance (EEA) connects leading global enterprises, startups, academics and technology vendors with Ethereum subject matter experts.
The Pumped App is platform independent and any publisher, regardless of size, can participate in the Pumped ecosystem for free. Media industry leaders and blockchain experts recently gathered at the Soho House Berlin to discuss how Pumped can increase monetization of content independent of the Google-Facebook duopoly. They agreed that the integration of blockchain technology and crypto-micropayments can create exciting monetization opportunities for news publishers.
The Pumped App learns what types of content a user is interested in and provides more curated content to the user using machine learning. Readers are then paid with MTT for reading, curating and engaging with the news content on the Pumped App. These earned MTT can then be exchanged for money through cryptocurrency exchanges or can also be used to pay for premium content subscriptions on publisher websites, hence providing an additional revenue source to newspapers.
This allows people anywhere in the world to earn money for reading the news.
MulTra GmbH, the company that has developed the Pumped ecosystem, was founded in 2014 and is based in Frankfurt, Germany. Its clients include Deutsche Bank, Samsung, Huawei, BMW, GlaxoSmithKline, Lenovo, Johnson & Johnson and many more.
More and more it is coming to light how the real hero maybe blockchain technology and not necessarily the use of blockchain tokens which are used as cryptocurrencies. Mastercard in 2017, launched their own blockchain system to govern transactions of traditional fiat currency and does not require Bitcoin or any other cryptocurrency for its usage. Governments including India’s have been exploring the use of blockchain technology to maintain public records of land, banking and insurance.