GenY Medium, a Hyderabad-based digital marketing company engaged in the business of managing brand perceptions in the online space with the use of technology and analytics, has acquired TailCurrent, a B2B lead generation start up. This move helps GenY strengthen its B2B practice and offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to the companies. TailCurrent has been among the fastest growing companies in the 'B2B lead generation' space and is serving over 35+ companies in India and overseas. It was founded by Giridhar Apparusu in 2010. As a part of the deal, GenY has acquired the brand, domain, technology IP's and the client base.
The partnership between GenY Medium and TailCurrent will be a big boost to the B2B industry with the pioneering use of lead generation Automation & SEO Automation Technology combined with Analytics to enable better digital marketing. This will enable companies to evaluate the performance and reach for each of their initiatives most accurately.
Speaking about the acquisition, Yashwant Kumar, CEO, GenY said, “We are very excited to join hands with TailCurrent's team which comes with strong mastery in B2B marketing and technology space. I am confident that together we will deliver bigger value and results for our customers. GenY Medium will certainly benefit from TailCurrent's expertise in marketing technology and vision of building next generation products in listening and automation space.”
Giridhar Apparusu, Founder & M.D, TailCurrent said, “GenY Medium is solving some interesting problems using social media listening. With 70% of buying research happening long before marketing kicks in, social listening will play a pivotal role for both B2B and B2C customers. I strongly believe that this coming together will help us build some interesting products and extend richer suite of services to our clients.”
GenY Medium is a full service digital marketing company, providing online branding and marketing services to leading clients with specialization in eCommerce, healthcare, education and consumer good space. The USP of GenY is the ability to marry traditional marketing knowhow with digital marketing and use of proprietary tools for analyzing campaign effectiveness.
TailCurrent was founded in 2010 to build innovations in the area of B2B lead generation using digital marketing channels. The USP of TailCurrent is to not only build just another "marketing automation platform", but to build a platform that arms the sales marketing teams with the tools necessary for digital brand management and true sales enablement.