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GenWise Secures $3.5mn In Seed Round, Led By Matrix Partners

The funding will be used by the Delhi-based firm to form the initial team and support the app's debut. GenWise will debut as an invite-only community, promising early users an intimate and customised experience

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Matrix Partners India led USD 3.5 million seed round for GenWise, which is developing a lifestyle app for the elderly. Investors in the round included DBR Ventures (Family Office, Jagran Group) and Climber Capital, as well as angels Kunal Shah, Suhail Sameer, and Achal Mittal.

The funding will be used by the Delhi-based firm to form the initial team and support the app's debut. GenWise will debut as an invite-only community, promising early users an intimate and customised experience.

Furthermore, Nehul Malhotra, Co-founder of GenWise, noted that those over the age of 50 have 10X the collected wealth as those under 35 and are currently leading the surge of new online buyers in India.

GenWise, founded in 2023 by Geetanshu Singla, Nehul Malhotra, and Rajat Jain, is a lifestyle application for the older population to enrich their digital adventures. The software will include features such as a personal digital assistant, a streamlined digital passbook, medicine reminders, and engaging social tools. It will also provide a forum for younger family members to communicate with their parents or older loved ones.


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