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Furlenco Ropes in Aishvarya Chanakya & Uday Kamat as Vice Presidents of Marketing & Operations Respectively

These appointments highlight the company’s plans to further boost its core proposition and growth by leveraging the prowess of these professionals in key management roles.

Uday Kamat
Aishvarya Chanakya

Bangalore-based Furlenco, Indian online furniture rental company has further bolstered its leadership ranks by making strategic talent acquisitions. It has recently hired Aishvarya Chanakya, as the Vice President of Marketing and Uday Kamat as its Vice President of Operations. These appointments highlight the company’s plans to further boost its core proposition and growth by leveraging the prowess of these professionals in key management roles.

Talking about the new members of the team, Ajith Mohan Karimpana, Founder and CEO of Furlenco said, “We are focussed on consolidating our presence as a disruptive player in the furniture industry by hiring experts who can add value to our existing range of products and to our distribution model. Bringing Aishvarya and Uday onboard is a step towards achieving that aim. Their comprehensive knowledge and experience in their respective verticals will definitely bring in a fresh outlook to our company and help us in realising our aims of further expansion.”

Aishvarya holds an MBA from SP Jain Institute of Management and Research and holds 11 years of valuable experience in generating advertising and communication content and developing sales & marketing strategies across two of India’s best FMCG organisations. Her last role, prior to joining Furlenco was at Unilever. She holds vital experience of brand strategy, brand advertising, product innovation, innovation management, digital and e-commerce marketing and leading teams. At Furlenco, Aishvarya will helm the functions of digital marketing, distribution and brand marketing and will also lead the creative team.

Speaking on her appointment, Aishvarya said, “Furlenco is redefining the concept of renting furniture in India. Going forward, we want to build a great consumer brand, not just a retail service brand. In this role, my efforts will be directed towards doing this via building the category of rental furniture and establishing Furlenco as a one-stop destination for awesome designs. We’re attempting to do all of this with completely in-house brand strategy and creative talent, instead of outsourcing this to external agencies”.

Meanwhile, Uday Kamat, in his new role will look after pan-India operations of Furlenco for the delivery of furniture. Uday comes with over 12 years of work experience in Supply Chain Design, Operations management and Process Excellence at Public, Private and Private Equity owned companies across North America, Europe and Asia. At Furlenco, Uday’s role will focus on designing a disruptive delivery model for the brand as far as the furniture ecosystem is concerned.

Speaking on his appointment, Uday said, “Joining the leadership team at Furlenco, which is one of the most promising start-ups in the country at present, is a matter of great pride for me. Traditional warehousing and distribution systems are optimised for retail and e-comm operations. But furniture requires a totally different treatment. My goal is to achieve a balance between growth, service levels, and cost performance. Furlenco has a great work culture and I want to enable the people working here with the right technology and processes, allowing them to drive Furlenco to the next level of growth and profitability.”

Established in 2012, Furlenco is a furniture rental company that has redefined the Indian market with its rental model, giving the urban Indian, access to high-quality and award-winning designer furniture styled as per European and tropical Indian standards. In the past 18 months, it has furnished nearly 15,000 homes with products worth over Rs 100 crore of market value. The online platform earlier this year had raised about Rs 37 crore (USD 6 million) followed by recently raising Rs 200 crore ($30 million) in a fresh round of funding through a mix of $15 million of equity and $15 million of debt. Furlenco will leverage these funds to expand to newer categories, product ranges and more cities in the next one year.



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