Ford’s Innovative Mobility Initiative to Make Roads Safer for Commuters in Indore
To help local authorities and residents find new ways to improve road safety, Ford, in partnership with Devpost is inviting software developers to build apps that will allow pedestrians, bicyclists and motor vehicle drivers share the road safely and equitably.
Fields, President and CEO of Ford Motor Company, has unveiled Ford’s vision of
the ‘City of Tomorrow’ where accidents, congestion and
emission are not a concern, and everyone has universal access to mobility.
the increasing stress due to road fatalities and congestion, road safety issues
have been a serious concern in Indore. To help local authorities and residents
find new ways to improve road safety, Ford, in partnership with Devpost is
inviting software developers to build apps that will allow pedestrians,
bicyclists and motor vehicle drivers share the road safely and equitably.
initiative Hack and Roll Indore will see individuals and teams create a tech solution that helps the
residents of Indore abide by traffic safety rules, respect the rights of their
fellow travelers, and enjoy a safe commute every day.
believes every city is unique, with different mobility needs and transportation
challenges. Instead of offering a single set of solutions to all
cities, Ford will work with each city directly to identify the needs of its
citizens and tailor transportation solutions for them.
on the initiative, Maha Mahadevan, Director Smart Mobility at Ford India said:
“As part of efforts to curb transportation challenges in Indore, we are glad to
partner with Devpost to make the city roads safer. Our ultimate goal is to use
technology to reduce accidents, and provide sustainable mobility solutions for
Indore, thereby playing a critical role to the city’s future development.”
part of its Smart Mobility Plan, Ford has been focusing on developing
innovative and sustainable solutions for future mobility. Earlier last year
Ford partnered with World Business Council for Sustainable Development and led
Sustainable Mobility Project (SMP2.0), as they delivered the report on
sustainable mobility solutions for the City of Indore. Ford was the also the
leading contributor and helped develop SMP 1.0, the first iteration of the
make mobility easier than ever before, Ford Motor Co, through its subsidiary
Ford Smart Mobility LLC, has invested in Zoomcar, India’s leader car sharing
company. The investment allows Ford to work together with Zoomcar to make
people’s life better by providing new transportation options in India.