Twigly, an online food brand that serves global cuisine to your
doorstep, has expanded its services in Delhi. The Company, which already runs
two kitchens in Gurgaon and delivers 250+ orders a day, now intends to expand
its customer base and is targeting 500 orders per day in the next few months.
The company has already created a mark for itself in Gurgaon by being the next
generation food brand, whose primary focus is to build a supply chain around
Founded in August
2015 by Sonal Minhas, Rohan Dayal & Naresh Kumar Kachhi, Twigly emphasises
on-demand delivery of an eclectic spread of quality and fresh food. It works on
an online food ordering model: Its assembly kitchens are best-in-class in terms
of quality of people and standard of hygiene. For its users, The Company has
created a unique algorithm whereby the app can predict what a user would like
to eat/order. Twigly’s unique marketing and customer experience appeals to the
modern customer and has led to repeats as high as 70% on a daily basis.
“We are excited
to grow to food capital of India – Delhi, now. Our experience says that Delhi
& NCR steals the deal when it comes to ordering food at the tap of your
mobile. We are targeting to serve about 1000 orders per day in the next
three-quarters in Delhi. Our focus would be aimed at the quality of food and
best in class ordering experience. Since we are not constrained by prime real
estate, we are over-investing in quality, people and hygiene. Within a short
span of operation, we have earned a customer base of 10,000 people which in
itself is an achievement, and we see it growing month on month. We aspire to
scale-up to US$30 million in sales in the next 3–4 years” said, Sonal Minhas,
Co-founder of Twigly.
Apart from its
retail operations in sandwiches, pastas and pizza, Twigly plans to start a new
product line of dips and shakes which would be available online and through
the modern retail format.