MonkeyBox, a leader in delivering healthy and nutritious meals to school kids in Bengaluru, has signed an agreement to acquire Delhi-based cold-pressed juice manufacturer and delivery service, RawKing.
Launched in 2014, RawKing uses finest quality sourced produce and has multiple products focused on various health aspects including skin glow and detox. The acquisition aligns perfectly with MonkeyBox’s focused nutrition strategy, and its mission to make parents life easier, produce delicious food with less impact on the environment and promote healthy eating.
“We’re honoured to partner with such laser focused team at MonkeyBox in helping build better generation next,” says Navneet Misra, Co-Founder, RawKing.
“We are excited to bring RawKing’s products into the MonkeyBox family,” says Sanjay Rao, Co-founder of MonkeyBox. “Navneet’s strong focus towards quality has helped achieve a reputation from his customers, most of whom have signed up on a subscription model. We look forward to leveraging our joint understanding of food and kids preferences to integrate into our product offering and significantly grow the business.” Launched in June 2016 post trials in Bengaluru south, MonkeyBox has seen great traction across schools and has rolled out multiple clusters in the city.
RawKing’s mission, and its products, align with MonkeyBox’s vision to make kids eat healthy food and, complement its current portfolio of products.
Ashish Fafadia, Chief Financial Officer of Blume Ventures, which is an investor in MonkeyBox, says “This acquisition of RawKing will allow Monkeybox to expand the product offering while holding true to their values as they help kids to eat healthy and appreciate nutritious food.”