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Fin-Tech Startup Rubique Launches 'Rubique Advantage' To Alter the Lending Landscape

The Rubique Advantage feature will now enable users to get their loan applications processed faster through e-KYC, enhanced logic in proprietary matchmaking algorithm and addition of new data science methodologies.

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The most important quarter for financial services’ business JFM is witnessing a strong competitive environment & this year fintech company, Rubique is making a strong headway with its unique technology propositions which has helped it already cross the mark of INR 1000 crore in disbursement & 1 Lac application processing.

In the world of customer expectation of “Instant”, Rubique has created strategic interventions through technology in the traditional lending process, which not only helps to fulfill customer expectations but also helps them to get the best match for their finance requirements. Post its series A funding, Rubique has been witnessing a constant growth in its business & revenue, and it has already matched its revenue with its series A funding.

With technology at the core of Rubique’s vision, it has announced the addition of new technology features in its platform. The Rubique Advantage feature will now enable users to get their loan applications processed faster through e-KYC, enhanced logic in proprietary matchmaking algorithm and addition of new data science methodologies. They can also receive online in-principle approval on few products and keep a track of their status through their Rubique account.

Speaking on the latest feature, Manavjeet Singh, Founder& CEO, Rubique, said, “Today when loan processing takes number of days, our focus remains on the customer convenience to reduce the turnaround time (making it matter of minutes) with new age technologies. Our recently introduced Rubique Advantage feature makes the entire complex financial processes and consumption of loans and credit cards quicker, hassle-free, convenient and transparent. Through this feature, we also provide real-time tracking & instant approval. Our overall idea is to eliminate all elements of anxiety and stress from the loan application process. The most important factor in measuring success for us is disbursement and we keep innovating on our approach to make it simpler and much faster for our customer.”

“Post demonetization, India has become a potential market for fintech platforms. We have witnessed a growing interest from financial institutions to adopt our technology vision which is a good news. Team Rubique is constantly benchmarking new technologies & approaches like big data, machine learning, block-chain from other continents to come up with the best adoption for India and add value to various stakeholders in the lending process,” Manavjeet further added.

Rubique is the only online marketplace platform which focuses on end-to-end fulfillment, instead of just lead generation & addresses the financing need of individuals as well as SMEs. Rubique’s focus on SME segment & technology interventions created to bridge the financing gap & faster decisioning in SME finance, has helped them to get associated with National Small Industries Corporation Limited (NSIC). To ease credit facilitation for NSIC’s MSMEs customers. Because of such a unique proposition, Rubique is already getting recognized on international platforms and was one of the 40 finalists across the globe in the Singapore fintech festival held on November 2016 and is also among the 120+ fintech across 40+ countries selected for Paris Fintech Forum held on 23rd & 24th January 2017.


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