Style is a way to express who you are innately as a person. FableStreet understands the desire to be the best-dressed version of one’s self even during a situation which limits you to be at home. This summer, FableStreet launches their Work from Home Edit, to rid you of dressing woes, keeping comfort at the core. It is the first Indian startup brand to create an exclusive WFH collection that focuses on three pillars – versatility, functionality and longevity, through styles that can be worn at home as well as one resumes going back to the office.
Observing a pent-up demand in comfortable clothing, the brand filled the gap between comfort and workwear by introducing this new collection. The Work from Home Edit is a striking amalgamation of FableStreet’s functional designs and summer’s breezy palette that promise ease, versatility and low maintenance of products. Envisaged for the modern professional women, the clothing range offers an assortment of choices for a day full of rigour. Airy and flowy silhouettes have been crafted to help one breeze through Zoom meetings, grocery runs, cooking breaks as well as a few minutes of respite. The category has been consciously created using breathable fabrics, keeping in mind rising temperatures, such as Cottons and Linens. The sheer beauty of the collection lies in its subdued luxury and wearability that is classic and practical for the contemporary Indian woman.
The designs are minimal, yet impactful and value-for-money, thereby beautifully marrying the ethos of their customers. Innovative elements have been introduced for functionality which includes – playful skorts, striking culottes, deep pockets and elasticated waistbands in breathable pants and dresses, anti-gape buttons in tops and shirts, available in shades of easy pastels and cosy neutrals.
The workwear brand gives the safety of the customers paramount importance and hence, is delivering D2C (direct to consumer) right at the customer’s doorstep keeping all precautionary measures (UV scanning, minimal packaging and zero contact) in mind.
In the words of Ayushi Gudwani, Founder & CEO, FableStreet, “As a brand, we continuously endeavour to ensure our products are relevant to, and also, surprise our customers. Our exclusive edit aims to capture individual diversity and the need for comfortable clothing in times when working women are constantly striving to fulfil all their duties - work, home and play! This is our way of showing gratitude and communicating respect to all that they do. We understand and appreciate the demand for sleek, well-designed yet practical wear which can be worn at all times and that is what we deliver.”
So, if consumers are looking for practical, relaxed and chic outfits for the new normal this summer season, then the Work From Home Edit is all that they need. For more styles and information, please visit www.fablestreet.comor visit their store at DLF Promenade Mall (first floor), Vasant Kunj, New Delhi.