Ezetap, India’s payment solutions company, today launched one of its kind devices – EzeSmart. The product is India’s first open-platform, GPRS/3G/4G terminal enabled with Aadhaar pay and eKYC, that delivers a superior digital payment experience.
Digital transactions have been on the upswing over the last two years with the introduction of multiple, India-specific payment instruments like Unified Payment Interface (UPI), Bharat QR and Aadhaar Pay. EzeSmart, which runs on Ezetap’s universal payment acceptance platform,is the first POS terminal in the country capable of accepting all payment modes including UPI, Bharat QR and Aadhaar Pay. It can also support payment acceptance from multiple mobile wallets along with credit and debit cards. It is a smartphone integrated terminal which enables businesses to run any of their system applications on the device.
EzeSmart is designed to match the business and operational needs of various industries including government, SMEs, BFSI, e-commerce, etc. EzeSmart enables a person with an Aadhaar linked bank account to transact conveniently, just by the touch of one’s finger on the fingerprint sensor of the device. This enables micro-finance institutions that use this terminal to service their rural customers and collect payments digitally. Also, with anywhere payments, EzeSmart helps businesses eliminate long queues, delivering a superior customer experience.
Another key feature of this terminal is eKYC. This means that any business which needs to authenticate a customer identity can use this terminal and does not have to invest in additional infrastructure.
Speaking on the launch, Bhaktha Keshavachar, Co-founder and CTO of Ezetap said, “EzeSmart is the culmination of our belief in India’s digital growth story.We have invested time and effort to build the first and truly integrated payment acceptance platform in India. And as we continue to build products, hardware, software and business processes that help merchants to collect any types of payments seamlessly, the successful launch of EzeSmartis a reaffirmation of our belief that India is years ahead of the most developed countries in terms of our innovation in the Fintech ecosystem.”
Ezesmart is already in use at BigBasket. On the product, VS Ramesh – Co-Founder and Chief Project Officer of BigBasket said, “We wanted a smartphone integrated terminal to increase digital transactions in our business. This terminal works seamlessly with our in-house app and delivers a smooth experience to our customers. At Big Basket, we are constantly striving to better customer experience and I believe this is a significant step in that direction.”