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Eyewear Startup Glassic Goes Brick & Mortar, Opens Its first Retail Store in Bangalore

Owned and operated by Glassic Eyewear Pvt. Ltd, Glassic is a private label fashion eyewear brand that designs and manufactures eyewear in-house.

Co-Founders - (L) Devesh Nichani & (R) Kailash Nichani

Eyewear startup brand Glassic which designs and manufactures sunglasses, has inaugurated its flagship store at Indiranagar, Bengaluru. The grand opening of 'Glassic's store' was marked by the presence of fashion guru Prasad Bidapa who had a tête-à-tête with fashion enthusiasts and other guests present at the event. In addition to being available online for close to 3 years, the retail store will now enable people to explore and try out the latest Glassic eyewear from more than 200 designs. 

Owned and operated by Glassic Eyewear Pvt. Ltd, Glassic is a private label fashion eyewear brand that designs and manufactures eyewear in-house. Glassic is funded by a group of angel networks which includes The Chennai Angels, Lead Angels and LetsVenture. The startup was founded by brothers Kailash and Devesh Nichani in 2015.

Talking at the launch, Kailash Nichani said, "We are excited to launch our flagship store in the heart of Bengaluru. We identify latest trends and our impeccable attention to detail coupled with inhouse manufacturing, we strive to offer the best quality, great-looking eyewear at a reasonable price. Our first store will be an extension of our mission to delight customers with durable fashion and affordability in eyewear segment.” The founders claim they offer one-year warranty to Glassic products owing to the quality promise. 

Hailing from a family that has been in the business of eyewear for 35 years, the duo have garnered a deep understanding of the industry and customer preferences. When asked to comment on the idea behind Glassic, Devesh Nichani said, "Premium looking eyewear doesn't have to cost a lot. We believe that ultra cool eyewear can be made with quality raw materials without a heavy price tag. We started Glassic with the sole purpose of selling superior quality fashionable eyewear at affordable prices. We operate on a lean supply chain to make this possible."

With the launch of their first store, Glassic would be adding another channel to their retail avenues, which currently includes their online store, Whatsapp for Business and online marketplaces such as Flipkart and Amazon. Earlier this year, the brand was recognized by Facebook COO Sheryl Sandberg for their customer relationship initiatives through WhatsApp for business. 

Noida-based Lenskart, India’s leading eyewear retailer, is also in process of capturing offline market through its own brick-and-mortar stores and currently has over 200 stores across India. Backed by Unilazer Ventures and Premji Invest, Lenskart recently announced its plans to invest $2-3 million in startups working on either products or technologies that can help provide affordable eyecare solutions. The company already invested $500,000 (about Rs 3.3 crore) in US-based ThinOptics as part of this initiative. ThinOptics makes innovative reading glasses that can be attached to a user's phone or keychain, so that the user can't misplace it.


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