Experiential Travel is the New Buzzword for Women Travellers
Women are making their own decisions, spending their own money, have access to the right tools, and are breaking away from cultural norms to make their presence felt in the domestic and outbound travel market.
Photo Credit : Yatra Blog,
Today, women are driving the world travel economy. More and more women from all over the world are not just wanderlusting their way to dream destinations, they’re doing it solo. Neelu Singh, CEO & Director, Ezeego1 shares how women in India are taking travel a notch ahead by breaking stereotypes..
For the last 10 years, the tribe of women travellers has been slowly growing their niche in the travel landscape, but the recent emergence of women travellers who are now all out there representing a significant part of the travel spending has called for the industry to sit up and take notice. The need to celebrate their individuality and sense of freedom has given rise to the new age women traveller. Whether they are travelling with their travel companions, families or solo, they are financially independent, are aware of the various destinations and its offerings, are tech savvy and review hotels and packages offered by tour operators, making them a big part of the overall planning and booking process.
Women are making their own decisions, spending their own money, have access to the right tools, and are breaking away from cultural norms to make their presence felt in the domestic and outbound travel market. Travel providers are catering to specific needs of women travellers and wooing them with special offers, themes and itineraries in a bid to tap the strong potential of this growing segment that are mainly in the 18 – 50 age bracket.
While the younger lot are more adventurous, going solo, experience seeking, engaging and sharing stories of their travel on social media platforms, women travellers above the age of 40 prefer travelling in small groups, with friends and daughters and with an inclination towards sightseeing and shopping. Whether women choose to travel solo or in all-women tours, safety is a priority across all age-groups.
It is refreshing to see that apart from shopping and sightseeing, factors like adventure travel is encouraging more women to travel. Women are breaking stereotypes and exploring activities like mountain biking in Ladakh, rafting in Rishikesh or hiking in the Himalayas. Women taking business trips has increased who are subsequently extending their trips for leisure and exploring the various services offered by hoteliers.
Women are not just travelling to popular destinations but are choosing destinations that reflect their personality in true sense. Experiential travel is the new buzzword for women travellers. The travel is more defined and customised. Women are travelling for experiences around themes like shopping, rejuvenation, adventure, indulgence, all girls trip, bachelorette parties, birthday celebrations and luxury. Europe is the most preferred destination by Indian women travellers, because of its perfect balance of traditional and modern cultures, followed by Bangkok, Dubai, Srilanka, Bhutan, Cambodia, and Vietnam while Goa, Kerala and Rajasthan continue to attract many in domestic market.
As this influential segment of travellers continues to evolve, travel providers across the country are leaving no stone unturned to respond to the travel needs of the modern female traveller. Travel companies are introducing women-centric tours, launching innovative campaigns, engaging with them on social media platforms and going out of their way to tap into the potential of the fast growing women travel market.
Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house
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