Exclusive: Mamaearth's Parent Company Honasa Consumer Launches Skincare Brand Aqualogica
Aqualogica is a hydration-based skincare brand with light gel-based textures specifically formulated for Indian skin and climate
Honasa Consumer, the parent company of Mamaearth, The derma co, and Ayuga has launched a new skincare brand Aqualogica- a brand designed to redefine the hydration movement for modern millennial skincare by striking the right balance between the lap of nature and the depths of scientific research.
Aqualogica, from the House of Honasa Consumer, the fastest-growing personal care company, is a brand designed to redefine the hydration movement for modern millennial skincare by striking the right balance between the lap of nature and the depths of scientific research.
Aqualogica is a hydration-based skincare brand with light gel-based textures specifically formulated for Indian skin & climate. The brand aims to solve one of the most neglected aspects of skincare - hydration. It is the first brand in India to build on the Nobel Prize-winning Aquaporins-based approach to hydration. The unique formulation stimulates the aquaporin channels of the skin that help push moisture from the inner layer of skin to the outer layer and is clinically proven to increase skin hydration levels by 80% within 30 minutes. The brand also addresses major skincare concerns such as dull skin, pigmentation, and dark spots, all while keeping hydration at the forefront. The products are crafted with Unique Water Lock TechnologyTM that locks-in moisture and gives deep and intense hydration, making skin look dewy and plump. They are formulated especially for the Indian weather and perfected for Indian skin by a team of experienced Dermatologists, Scientists, and Skin and Beauty Experts.
Commenting on the brand launch, Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Pvt. Ltd., said, “Being a D2C company, we are extremely connected with our consumers, and they help us stay updated on trends and understand consumer sentiments and create brands that serve our consumers best. Because the Indian subcontinent is a tropical region with hot summers and significanthigh humidity, Indian skin requires and wants a lot of hydration. We imagined Aqualogica as the answer to India's skin hydration demands to solve the problem. We have leveraged our team's expertise and worked with trusted dermatologists in scientifically formulating skincare products with clean, efficacious ingredients to design a line of advanced hydrating products that inspire confidence.”
Aqualogica’s formulations blend the purity of fruits with the science of actives to get the ultimate boost of hydration with handpicked ingredients that bring you closer to your skin goals. With extensively researched clinical actives and benefits of natural fruits, the products truly carry the power of two. Hyaluronic Acid is one of the constants, and like its many benefits, hydration is at the forefront. It holds 1000x of its weight in water, ensuring you get all the hydration you need every time your skin meets the products. Blended with well-researched fruit-powered ingredients, the products ensure they are gentle yet hardworking on every skin.
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