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Embassy Group Partners Amazon to Power Smart Homes

Not only smart homes, Embassy Group is also providing a better e-commerce experience for customers, coupled with AR, VR & high quality 3D graphics

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Bengaluru-based Embassy Group has partnered with Amazon to debut Alexa-enabled smart homes in India. Embassy Group has launched a new smart lifestyle project named ‘Embassy Edge’  under which smart homes will be Alexa-enabled and come preinstalled with an Amazon Echo device.

This newly launched project comprises of 1 BHK, 2 BHK, 2.5 BHK and 3 BHK apartments that range from 607 sq ft. to 1406 sq ft. with price range starting from Rs. 36 lakes onwards. Spread across 36 acres, the Phase 1 of Embassy Edge will offer home buyers 800+ apartments spread across 5 towers in 12 acres.

This new launch will not only mark the Embassy Group’s foray into a new housing segment, but it will also bring cutting-edge technology to all its homes using Amazon Echo devices. Echo devices are smart speakers powered by the Alexa Voice Service, which can turn living spaces into voice-enabled smart homes. Embassy Edge residents will be able to control smart home appliances, play music, and even order products from Amazon.in by just speaking to Alexa.

Besides the at-home command capabilities, the Alexa voice service can also be accessed via smartphones, making it a perfect control and command centre, even when residents are away. Residents also will be able to set up society meetings in the community, monitor movements, book cabs, order food and buy groceries – using just their voice. Additionally, Amazon Echo devices can also enable residents to have greener lifestyle by automating their homes to optimise the energy consumption.

Commenting about the development, Jitu Virwani, Chairman and Managing Director, Embassy Group said, “Being the first in real estate to bring this integration of voice-enabled homes in India, we believe that this will revolutionize the residential sector. We will be replicating this concept in our other residential projects across micro markets. We are very happy to provide Amazon Echo experience to residents and better our offerings here at Embassy.”

Puneesh Kumar, Country Manager for Alexa Experience & Devices, Amazon India said, “We are delighted to see Embassy Group’s initiative to offer Alexa-enabled smart homes to customers.” 

Not only smart homes, Embassy Group is also providing a better e-commerce experience for customers, coupled with augmented reality, virtual reality and high quality 3D graphics, so that while booking home online they can get a realistic feel without actually being there.

Amazon has earlier partnered with carmakers such as BMW to integrate Alexa into the cars. But these speakers are different and will be paired with the smartphone and can be mounted on the dashboard.


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