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Kajol Taneja

The author is Intern with BW Businessworld

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Ed-tech On The Rise

Amidst the pandemic, when numerous sectors were easing back, numerous Indian edtech startups, effectively raised.

Photo Credit : ShutterStock,

 Today, india’s edtech industry is the second biggest in the world and is set to contact $3.2 billion by 2022 . With COVID-19 acting as a point of emphasis, startups are changing the idea of education by replacing conventional classroom learning with apps that obscure the lines between education and entertainment. 

BYJU’S 

The Bengaluru-based edtech unicorn BYJU’s was founded by teacher-turned-entrepreneur Byju Raveendran in 2011.

What started as an offline tutorials company by the name Think & Learn Pvt Ltd now provides comprehensive learning programmes in math and science for kindergarten to Class 12 students, alongside test prep courses for competitive exams like JEE, NEET, GMAT, IAS, etc.

 The standalone app includes in-depth concepts and comprehensive learning, immersive experiences, and interactive learning games and and that's only the tip of the iceberg. 

In the previous nine years, BYJU’s has become one of the world’s most valued ed-tech startups and has pulled in marquee global investors like Sequoia Capital India, Chan Zuckerberg Initiative, General Atlantic, Tiger Global, Tencent, Naspers, and others. As of late , BYJU’s raised $400 million from DST Global. 

Extramarks

Extramarks is one of  the rapidly growing ed-tech technology companies, with a global footprint. It was founded in 2009 by Atul Kulshreshtha at Noida, India.

From that point forward, it has been working to make education accessible, uniform, personalised and student-centric for all fragments of learners, including pre-schoolers, K-12 students and competitive exam aspirants. 

With a   committed team of 2,500+ experts, currently Extramarks caters to over 9 million students across India, Singapore, Indonesia, UAE and South Africa. In India itself, Extramarks has joined forces with 8,000 schools that are benefitting from its Total Learning solution.  

What sets Extramarks apart and gives it an edge is a well-structured pedagogy, learn, practice and test methodology, interactive, integrated rich visual content, hierarchical learning based on students’ age, and use of virtual and augmented reality

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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