The gaming industry has seen growth in leaps & boundaries and more and more channels are coming with their own gaming sectors. According to a recent NASSCOMIGDA study, revenue from casual gaming in India will quadruple by 2016 to $250+ million. Last year, about 25 prominent games were released across platforms. The Indian gaming industry is close to $890 million and there are about 100-odd game developing firms in the country.
Intelli Reboot Digital Pvt. Ltd. has acquired stakes in Mumbai-based underDOGS Gaming Pvt. Ltd. for an undisclosed amount. “Reboot and underDOGS gaming are believers and understand that there is a wide opportunity available for the growth of mobile gaming in India. UnderDOGS brings to Reboot a strong team that understands the complexities of delivering world class commercially successful products,” Vaibhav Chavan, Founder of underDOGS, said in a press statement. He also highlights some of his other deals by saying “We are dealing with Samsung to bring all the games from studio to the Tizen Platform”. “We are also publishing all our created games on Baidu’s store – MoboJoy” quotes Vaibhav Chavan. “We have also ventured with Worldoo for a year for creating original content which is going to be published not only on Worldoo platform but also on Android and iOS platforms”. In respect to expansion of UnderDOGS he quotes “Over the years we will also be seen joining hands with a leading Content House to generate some games for various brands and movies”.
Together the alliance has bagged several pathbreaking deals for the coming season. Right at the onset is one of the major players, Disney whose market for mobile gaming sector is fresh and fluid starting with one movie game this year. UnderDOGS, is going to generate IP Based games catering to consumers as well as corporates.
In the past the 5 year-old underDOGS Gaming has developed leading gaming titles such as Skatelander, Parking Evolution 3D, Smash Rider etc.
On the other hand, Intelli Reboot Digital was established earlier this year looking at strategic digital investments. UnderDOGS Gaming also have been a backend to Zapak, Games2win, Hungama, Disney Indiagames, Idealabs, Zee TV, and 9XM with products such as Jodha Akbar, Silly Chicken, and BCL etc.
“Through this acquisition, Reboot will strengthen its already robust digital portfolio, to become a prominent player in the gaming space focused on building gaming experiences for the global market including corporate & celebrity games and enabling games to monetize effectively”, Sameer Mahuli, Founder of Intelli Reboot Digital Pvt. Ltd. said.