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Did You Ever Catch the Periodic Table of Startups?

This weekend let’s take a look back at this 2015 periodic table of startups courtesy Microsoft Accelerator. In all honesty the findings remain relevant to 2017.

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Photo Credit : microsoftaccelerator.com/blog/,

We considered the funding raised as the primary parameter and kept a cutoff of 15-20 million dollars, with a few exceptions. Unsurprisingly, the B2C startups dominate this table. A majority of the Indian Unicorns are also from the B2C segment. The investors we selected were based on their activity level in the last 12-18 months. The sheer quality of the work happening in India made the task even more challenging, but finally we were able to list down:

Unicorns (12): We all talk about them, but very few know that Indian Unicorns now account for nearly 10 percent of the global Unicorn club and we know that this list is only going to get longer.

Ecommerce & Marketplaces (25): 2014-15 will be marked as the time when the era of marketplaces finally arrived in India, offering everything from fashion, grocery, baby products, to logistics, and classifieds. A Goldman Sachs report estimates that online retail will be an 18nbillion dollar industry in India in 2018 and e-commerce logistics will be a 2 billion dollar industry on its own by 2019. This is estimated to grow into a 220 billion dollar market by 2030.

Mobility, Devices & Experiences (13): Being in a mobile first country has its perks. Segments like utility and payments underwent a massive transformation. Myntra made headlines by shutting down its website and moving to a mobile only platform, which quickly became an industry norm. The mobility startups in India like Hike, GupShup, Mobikwik, mSwipe have attracted more than 2 billion dollars in investments in 2014-15.

Consumer Services (25): Hyperlocal was another concept which found firm ground in the ecosystem this year. The consumer services providers like Saavn, Oyo and Practo in segments such as entertainment, stay, healthcare, travel, financial, and hyperlocal became household names. In 2014-2015, consumer services startups have raised nearly 2 billion dollars in funding. On demand services are tipped as the next big space with consumers and investor interest at an all-time high.

Infrastructure & Platforms (8): These included B2B startups selling to enterprises such as Jamcracker and Aryaka

Enterprise Applications & Tools (5): These include B2B startups selling to enterprises like Freshdesk and Druva

(Note: Things in the system have changed while you were reading this. We will be coming up with an updated periodic table soon. Tweet us (@MSA_IND) your suggestions with #IndianStartupElements

This article is an abridged version of this.


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