Dentzz: Foriegn Medical Tourism & Urban Cities Are The Major Demand Drivers
There has been a massive shift in the consumer psychology from a cost conscious to the quality conscious aspect over the last few years. This has spiked the demand for a brand like ours. We see tons of patients who travel to our centers in Mumbai and Delhi from other metros and tier 2 and 3 towns.
A smile is the first thing you notice in a person. Today our outward appearance is very important for our social life, our confidence and our psychological well-being.
Dentzz Dental Care Centres one of the pioneers in the genre of Aesthetic Dentistry is perfect abode to make your smile beautiful. With a skilled & reputed panel of specialist dental surgeons the center offers a wide range of specialized services by crafting super stunning smiles.It attracts a lot of medical tourism from all over the world. BW Disrupt interacted with Dr. Shantanu Jaradi, who founded this venture in 2006. He talks about his business model and future plans.
Excerpts from the interview:
How was it started?
It is a self-funded startup,which started with an initial capital of on Rs 50 lakhs. It further grew and expanded only from accruals and debt which has been paid offs. It is debt free as of now and the business is fully owned by the founder. Fortunately, it has grown multi-fold in the last 5 years. And its forecasted to grow at a conservative 30 – 40 % per year for the next 5 years.
The idea behind Dentzz Dental?
The idea behind the brand was to create a promise of exceptional dentistry. Exceptional, in all aspects including, expertise, technology and experience. We have managed to transform dentistry from a highly negative to an extremely positive and a comfortable experience
How big is the potential for a business like yours?
The potential is tremendous. There has been a massive shift in the consumer psychology from a cost conscious to the quality conscious aspect over the last few years. This has spiked the demand for a brand like ours. We see tons of patients who travel to our centers in Mumbai and Delhi from other metros and tier 2 and 3 towns.
Tell us about the unique features of your venture?
We are different in multiple areas - major and minor. The cumulative effect of these ensures that we automatically become the preferred choice for patients. We have a carefully carved a system of handpicking the best doctors. All aspects of their skills including aptitude as well dental skills are careful evaluated before they come on board. We then provide a rigorous training program for them to ensure that they are up to the standards and protocols set by us. Only after we feel comfortable, do we allow them to work on our patients. We have in house specialists from all fields of dentistry.
What Technology is being used?
We are at the cutting edge of technology in dentistry. Whether it is the dental CT scan, 3D printing of crowns, lasers, microscopes for root canals, we have it all. Use of such technology not only makes the entire treatment seamless and comfortable, but also boosts the success rate of treatments to almost 100%.
What are your future plans with the venture?
As mentioned earlier, we plan to have an intelligent spread across the country. We already have a very strong presence in Mumbai and Delhi in terms of our target group market share. This would be replicated to other places too.
How do you plan to scale up?
By having our presence across all major metros over the next few years. However, we are not into the game of having the maximum number of centers. Our focus is mainly on having an optimum spread focused on the bottom-line.
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