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Deals RoundUp: DCMN, 1SDK, Quess Corp, Stepathlon and Paytm

Cricketer Virat Kohli on Tuesday launched a new fitness venture in a joint venture with Stepathlon Lifestyle.

Berlin​ Based DCMN Buys Mobile Analytics & Engagement Firm 1SDK

India and US-based startup 1SDK, which offers a SAAS-based platform for advanced mobile attribution analytics capabilities to mobile app developers, has acquired by Berlin-headquartered growth solutions provider DCMN. The financial details of the deal are still undisclosed by both the companies.

Post acquisition, DCMN, which has so far focused on developing its TV attribution technology, to develop a proprietary mobile capability as well as launch new features leveraging the two platforms, as ETTech reported.

Founded by Anil Kutty, 1SDK was incorporated in the United States in 2013 with its team primarily based in Kochi. As part of the acquisition, Kutty will join DCMN as director of mobile products as will his team of developers.

The 1SDK tool works by measuring conversions from mobile advertising campaigns using metrics including retention, engagement and churn (or app uninstalls).

Quess Corp Gets Rs 180 Cr from 15 Anchor Investors

Quess Corp has raised about Rs 180 crore from 15 anchor Investors in a pre-initial public offer (IPO) share sale.

Some of the anchor Investors include Fidelity Investments, Kuwait Investment Authority, ICICI Prudential MF, HDFC MF, Nomura, Harvard Management Co, DSP BlackRock, Wasatch, Pictet, Grandeur Peak among others.

The Bengaluru-based staffing company has allocated 75% for QIBs, 15% for high networth individuals and 10% for retail investors in the IPO.

Virat Kohli Launches Stepathlon to Tackle Fitness Issues Affecting Kids

Cricketer Virat Kohli on Tuesday launched a new fitness venture in a joint venture with Stepathlon Lifestyle.

The venture, called Stepathlon Kids, seeks to tackle fitness issues affecting kids by taking them through to a 30-day pedometer-based virtual race that will help increase awareness on health issues.

The new venture looks to reach 50,000 children in the first year of operations. "We will generate revenues from a combination of sponsorships, partnerships, licensing and merchandising for the medium to long term," said Ravi Krishnan, CEO, Stepathlon Lifestyle.

Last year, Virat Kohli invested around Rs 90 crore in Chisel Fitness, a Bengaluru-based fitness centre which recently announced plans to introduce technology-enabled, gamified workout routines and add 100 more centres in the next two years.

Paytm Spreads its O2O Reach with Same Day Delivery for an Unmatched User Experience

Taking its pioneering Online to Offline program steps ahead, Paytm, the largest mobile commerce and payment platform has announced to offer same day delivery on products in 20 cities. The company has begun with the deliveries with locally based commerce and will further add more categories to it. Currently, the same day delivery is available on large appliances, mobiles and is already active on the platform. Over INR 20 crore worth of orders in a month are shipped the same day to the customers.

Sellers themselves provide the delivery and installation service while Paytm enables them by training on how to manage online customer expectations and experience.

Paytm has over 1.2 lakh sellers on their platform out of which over 3000 are sellers who specialize in shipping large appliances locally. Paytm is aiming to add 10,000 more sellers in 50 top cities to spread the reach of O2O commerce further.

Paytm enables consumers to check whether products are available to from nearby sellers who can ship and service the orders. The consumers have to pay a nominal amount to avail the same day shipping and installation services.

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