Hyperlocal subscription-based delivery startup DailyNinja has announced the acquisition of Hyderabad-based WakeupBasket in a Cash and Equity deal. WakeupBasket operates a similar model to Dailyninja. Both companies provide early morning delivery of household essentials with Milk and Groceries being the major products sold on the platform.
This deal marks Dailyninja’s second acquisition in Hyderabad after the acquisition of 4amShop a couple of months ago.
WakeupBasket was founded by Satendra Pratap in the year 2015 after a 10 years stint across various MNCs and startups. After 5 months of operations, Sai Varaprasad joined as Co-founder and CMO. After raising a Seed round from Angel Investors, WakeupBasket grew to fulfill 2500 orders per day. WakeupBasket has been operational for the last 2.5 years in Hyderabad. After this acquisition, all WakeupBasket customers will be transferred to DailyNinja Application and all the employees of WakeupBasket will join the Dailyninja team. The WakeupBasket staff will be joining the Dailyninja Hyderabad team and the WakeupBasket founders Satendra and Sai will be leading the growth and operations for the Dailyninja Hyderabad team.
Expressing delight over the acquisition of WakeupBasket, Anurag Gupta, co-founder of DailyNinja said, "We were very impressed by the WakeupBasket team. Satendra and Sai are a dynamic duo with hands-on experience in scaling a similar model in Hyderabad. We thought they would be a great fit for our core team when we first met them and decided to go ahead with this acquisition."
The founder of WakeupBasket, Satendra Pratap said, "We are excited to be a part of India's largest Morning essentials delivery platform and I look forward to building this business along with the Dailyninja team."
Dailyninja, now present in Bangalore, Hyderabad and Chennai, fulfills 35000 orders a day. Having just raised a round led by Matrix Partners, in which existing investors Sequoia India and Saama Capital also participated Dailyninja aims to expand swiftly across India.