DMRC Partners with Ola Money to Make Delhi Travel Cashless
Delhiites can now use Ola Money to recharge their DMRC metro cards
Photo Credit : delhimetrorail.com,
Supporting the Government of India’s efforts towards promoting a cashless digital economy, DMRC (Delhi Metro Rail Corporation), the mass transportation backbone of Delhi NCR, has partnered with Ola Money, the digital payment solution from Ola, India’s most popular mobile app for transportation. The partnership aims at widening the digital payment options for millions of DMRC customers. The integration allows commuters to recharge their metro cards directly from the Ola Money app. Additionally, DMRC website will have Ola Money as a payment option for recharging metro cards.
The Delhi Metro system is considered a pioneer in introducing comfortable, air conditioned and eco-friendly services in India, that has gone on to revolutionize the mass transportation scenario across the entire country. Recently, the cumulative ridership of the Delhi Metro crossed the one billion mark, consolidating DMRC’s position as one of the top 10 Metro systems in the world. More than 70 percent of total Delhi metro riders use metro cards and recharge it on a regular basis. With a significant portion of current DMRC customers also using Ola for their transportation needs, the integration with Ola’s e-wallet, Ola Money, is a major partnership aimed at providing additional digital payment options to millions of commuters.
Anuj Dayal, executive director of corporate communications, DMRC said, “Millions of people travel by metro in Delhi NCR on a daily basis. We hope to make the transition smoother for metro commuters by integrating Ola Money as a payment mechanism for metro rides. Other than offering an eco-friendly and affordable daily commuting option, DMRC is committed towards encouraging people to use online payment alternatives.”
Anand Subramanian, senior director of marketing communications at Ola said, “Consolidating our position of being one of the top mobile wallets in the country, we are constantly working towards bringing more and more use cases for citizens to transact conveniently, without having to depend on cash. We are extremely delighted to be working closely with Delhi Metro to take the mission of a cashless India forward. Millions of people travel by Delhi metro and they recharge their metro cards on a regular basis. This integration will make the process simpler and seamless as they would be able to use their Ola Money balance to recharge their cards with just a few taps on the Ola Money app or by visiting the DMRC website.”
Both DMRC and Ola share the common vision of building sustainable and convenient mobility solutions for the citizens of the country. India is witnessing an exponential growth in the area of digital payment in recent times. Furthermore, with flagship government initiatives such as ‘Digital India’ acting as key catalysts and enablers of digital transformation, DMRC’s integration with Ola Money is a step towards building a more convenient and hassle free payment ecosystem for millions of commuters.
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