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Curating Seamless B2B User Experience In Trucking Business

Ramasubramaniam B, Co-Founder and COO, Blackbuck Logistics states, "We have been focussing on making the experience seamless for a trucker, whether it is finding loads or managing fuel payments, e-tolling or monitoring his truck with telematics"

Photo Credit : Subhabrata Das,

Curating Seamless B2B User Experience In Trucking Business
Curating Seamless B2B User Experience In Trucking Business

Founded in 2016 by Rajesh Yabaji, Chanakya Hridaya and Ramasubramanian B, BlackBuck is India’s largest trucking platform, bringing end to end digital solutions for the trucking ecosystem.


When asked about becoming a Unicorn in one of the most challenging spaces, Ramasubramanian said that trucking is a highly fragmented industry making it extremely challenging to organise. In the last 7 years, BlackBuck's mission has been to digitise the trucking industry at scale, however, macro-economic events initiated by the government like Demonetisation, GST and E-tolling also helped BlackBuck accelerate its mission.

“Over the years, we have invested a lot of time and resources in terms of reach. Building awareness, persuading these truckers, educating and hand-holding them, helping them understand that digital transactions are safe and most importantly, creating trust so that they eventually move to digital payment to manage their operations efficiently. For example, today, a truck operator doesn’t have to depend on his driver to carry large amount of cash to make transactions at fuel pumps and all he has to do is to load money into his app account with a click of a button and not really worry about whether his money was used for the right purpose or not. So, whether it is finding loads or managing fuel payments, e-tolling or monitoring his truck with telematics, we have been focussing on making the experience seamless for a trucker”, he said.

This conversation was taking place at the BW Unicorn Summit 2022, Ramasubramaniam B, Co-Founder and COO, Blackbuck Logistics with Rahul Kanuganti, Founder and CEO, FLYTTA discussed 'Making India’s bugbear its pride – Curating a seamless B2B user experience in trucking business'.


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